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about 1 month ago
Requirements and responsibilities
About the RoleRollstack is looking for a Social Media Manager to build and scale our content engine across LinkedIn and other social platforms.This is a high-impact, high-ownership role focused on turning Rollstack into a top-of-mind brand in the data and productivity space. You will own the creation and distribution of content that showcases our product, our customers, and our point of view.This role is highly hands-on and ideal for someone who enjoys building from scratch, experimenting quickly, and operating at high velocity. You will work closely with Growth, Product, Sales, and Customer Success to translate real customer use cases into compelling content that drives awareness, engagement, and pipeline.You will report directly to our Growth Director and collaborate across the company.What You Will DoOwn and scale Rollstack’s social media presence, with a primary focus on LinkedIn, X, and other relevant socialProduce and publish high-quality content multiple times per week (posts, carousels, short videos)Turn product capabilities and customer use cases into compelling, visual contentCreate:Customer stories and case studiesProduct demos and feature highlightsShort-form videos (e.g., 30–60s clips)Partner with Product, Sales, and Customer Success to identify content opportunitiesBuild repeatable content formats and series that compound over timeExperiment rapidly with new content types, formats, and distribution strategiesEngage with the community across platforms (comments, conversations, trends)Track and analyze performance (reach, engagement, pipeline influence) and iterate quicklyStay on top of trends in social media, AI tools, and the data ecosystemWho We Are Looking For2–5 years of experience in social media, content, or growth rolesDeep expertise in LinkedIn, with strong familiarity across platforms such as Instagram and TikTokStrong content instincts — knows what performs and how to capture attention quicklyComfortable creating visual and video content, not just writingHands-on with modern AI tools for:Content writingVideo editing and content productionAbility to produce high-quality content quickly and consistentlyStrong business acumen and understanding of B2B dynamicsGenuinely curious and excited about data, analytics, and productivity toolsAbility to translate complex product capabilities into clear, engaging contentAnalytical mindset with the ability to track performance and iterateThrives in a fast-paced, high-ownership startup environmentWhy Join UsJoin a Y Combinator-backed company redefining how teams communicate data and insightsWork alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and AiFiBe part of a fully remote, globally distributed team that values autonomy and impactHelp shape the messaging and positioning of a category-defining productLook forward to bi-annual team off-sites in destinations that belong on your travel bucket listEarn competitive compensation and meaningful equity in a high-growth startup where your work directly shapes the company’s trajectory
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