Director of Marketing
Reports to: VP of Sales Operations & Marketing
Industry: Multifamily / PropTech
Position: Full-Time, Remote
About the Role
Liberty Rent is looking for an experienced, hands-on Director of Marketing to help us strengthen our position in the multifamily industry and build a more intentional, measurable marketing engine.
Reporting to the VP of Sales Operations & Marketing, this role will take the company's broader marketing strategy and turn it into action—building programs that increase brand awareness, reach the right multifamily decision-makers, generate qualified opportunities, strengthen our industry reputation, and give our Sales team the tools they need to grow.
This is not a role focused solely on managing social media or producing marketing materials. We are looking for someone who understands how marketing supports growth and can connect the dots between our website, content, digital campaigns, industry presence, reputation, sales outreach, and ultimately revenue.
Because our customers are multifamily owners, operators, and property management companies, experience within the multifamily/property management industry is strongly preferred.
What You'll Own
Website, SEO & Digital Experience
Own the ongoing strategy and optimization of Liberty Rent's website with a focus on attracting and converting B2B audiences.
You'll work with our external partners to:
Improve SEO and organic visibility
Identify new content and landing-page opportunities
Improve calls to action and lead capture
Evaluate website traffic, behavior, and conversion
Develop content for priority markets and audiences
Optimize existing tools and resources that drive engagement
Ensure the website clearly communicates Liberty Rent's value to multifamily operators
The goal isn't simply more website traffic. It's attracting more of the right people and giving them a reason to engage with Liberty Rent.
Demand Generation & Targeted Outreach
Partner closely with Sales to develop campaigns that reach the multifamily companies and decision-makers we most want to do business with.
This includes:
Developing targeted B2B campaigns
Creating account- and audience-specific outreach strategies
Managing email marketing
Managing paid digital campaigns, including LinkedIn and Google
Improving and segmenting marketing contact lists
Developing campaigns around industry events, markets, customer segments, and sales priorities
Coordinating marketing activity with Regional Partnerships Managers
Testing new channels and approaches to reach prospective partners
Content & Thought Leadership
Build a consistent content strategy that positions Liberty Rent as a knowledgeable and valuable voice within multifamily.
You'll develop and manage an editorial calendar that may include:
Thought leadership articles
Executive perspectives
LinkedIn content
Customer stories and case studies
Industry insights
Email content
Educational resources
Data-driven stories and trends
Conference and speaking content
You'll work with Liberty Rent leaders and subject-matter experts to turn their knowledge and perspectives into content without requiring them to become marketers themselves.
Social Media
Own Liberty Rent's social media strategy, with an initial emphasis on LinkedIn and the audiences that matter most to our growth.
This includes:
Developing the content calendar
Identifying opportunities to improve engagement
Expanding Liberty Rent's industry presence
Supporting employee and executive thought leadership
Measuring what content resonates with our audiences
Coordinating content creation and publishing with internal and external resources
Our goal is not simply to post more frequently. We want to give multifamily professionals a reason to follow, engage with, and remember Liberty Rent.
Reputation & Reviews
Develop and manage a comprehensive reputation strategy for Liberty Rent.
This will include:
Managing our Google Business Profile strategy
Evaluating and improving our presence across review platforms
Developing programs to consistently generate new reviews
Improving review response and reputation-monitoring processes
Evaluating reputation-management platforms and partners
Identifying opportunities to capture customer testimonials and success stories
Helping us better understand and improve the customer experiences reflected in our reviews
Sales Enablement
Work closely with Sales to make sure our teams have compelling, current, and consistent tools to support customer conversations.
This may include:
Pitch decks
Case studies
One-pagers
Market-specific materials
Competitive positioning
Customer success stories
QBR resources
Conference materials
Campaign-specific sales tools
You'll help us create a repeatable library of sales resources while also identifying opportunities to personalize our story for high-value prospects and partners.
Industry Presence, Events & Conferences
Support Liberty Rent's presence throughout the multifamily industry by helping develop our strategy around:
Conferences and trade shows
Sponsorships
Industry associations
Speaking opportunities
Partnerships
Executive visibility
Event-related campaigns
You'll help ensure we're not simply attending events—we're using them intentionally to strengthen relationships, create awareness, and generate opportunities.
Marketing Analytics & Performance
Help us build a more measurable marketing function.
Partnering with Sales Operations, Data Science, and other internal teams, you'll help establish reporting that shows how marketing contributes to business growth.
We want to increasingly understand the full journey from:
Marketing Engagement → Lead → Sales Conversation → Opportunity → Partner → Revenue
You'll use data to determine what's working, what isn't, and where we should invest next.
How You'll Work
Liberty Rent operates with a lean internal team and a network of specialized partners.
You'll manage and coordinate resources including marketing contractors, creative partners, website and SEO partners, and other vendors as needed.
That means you need to be comfortable moving between strategy and execution.
On one day, you may be reviewing website performance and recommending a new campaign. On another, you may be interviewing an executive for a thought leadership article, reviewing a sales deck, working with an agency on paid media, or helping Sales develop outreach for a priority PMC.
You won't be expected to personally execute every marketing task—but you will be expected to make sure the work gets done.
What We're Looking For
We're looking for someone with approximately 7–10+ years of progressive marketing experience, ideally within multifamily, property management, PropTech, or another company serving the multifamily industry.
The strongest candidates will bring:
Strong knowledge of the multifamily/property management industry
Experience marketing to B2B audiences and senior decision-makers
Experience with digital marketing, website strategy, and SEO
Experience developing targeted demand-generation campaigns
Strong content and storytelling skills
Experience with LinkedIn and B2B social strategy
Understanding of CRM, email marketing, and marketing automation
Experience managing paid digital campaigns
Strong analytical skills and comfort measuring marketing performance
Experience managing agencies, contractors, and outside partners
Strong project-management skills
Excellent written and verbal communication
The ability to work independently and turn broad objectives into actionable plans
Most importantly, we're looking for someone who understands that great marketing isn't about staying busy—it's about reaching the right audience, telling a compelling story, creating opportunities for Sales, and producing measurable business results.
What Success Looks Like
In your first year, success will mean helping Liberty Rent:
Increase awareness among priority multifamily audiences
Improve the performance and conversion of LibertyRent.com
Strengthen our organic and search visibility
Establish a consistent thought leadership and content program
Build a stronger and more intentional LinkedIn presence
Improve our online reputation and review presence
Develop more targeted outreach to priority PMCs and decision-makers
Strengthen Sales enablement and campaign support
Create better visibility into how marketing activity contributes to pipeline and revenue
Build repeatable marketing processes that can scale as Liberty Rent grows
Why Liberty Rent
Liberty Rent operates at the intersection of multifamily operations, technology, applicant conversion, and financial performance.
We're building the next stage of our growth and are looking for someone who understands this industry, sees the opportunities in front of us, and wants to help shape how Liberty Rent shows up in the market.
This is an opportunity to do more than inherit a marketing calendar. You'll help build the marketing function we're going to need for where Liberty Rent is headed next.
