Digital Marketing & Lead Generation Specialist: - Location: Remote — Latin America. - Schedule: Full-time | Monday–Friday | 9:00 AM–5:00 PM EST. Overview: - We are looking for a Digital Marketing & Lead Generation Specialist to own and execute the digital acquisition strategy for a growing service business. - This is a hands-on role focused on generating a consistent pipeline of qualified customer inquiries through paid advertising, funnel optimization, and data-driven marketing. - You will manage the lead generation process from campaign creation through performance optimization, with significant ownership over acquisition results across established and new markets. Key Responsibilities: - Develop and execute digital advertising and lead generation campaigns across target service areas. - Manage paid acquisition efforts to generate a consistent pipeline of qualified customer inquiries. - Manage and optimize landing pages, quote request funnels, and marketing automation workflows. - Drive toward a target of approximately 500 qualified leads per month, aligned with operational capacity. - Monitor and optimize key acquisition metrics, including cost per lead (CPL), cost per acquisition (CPA), conversion rates, and lead volume. - Hand off qualified leads to the customer service team for scheduling and closing. Requirements: - Experience in digital marketing, paid advertising, media buying, and direct lead generation. - Experience independently managing customer acquisition campaigns from execution through optimization. - Strong understanding of acquisition metrics, including CPL, CPA, conversion rates, and campaign ROI. - Hands-on experience with landing pages, marketing funnels, marketing automation, and digital analytics tools. - Experience with geographically targeted or local lead generation campaigns. - Previous experience working remotely with international teams or clients. - Strong written and spoken English communication skills. Why Join: - This is an opportunity to take real ownership of a company's lead generation engine, directly influence growth, and expand your impact as the acquisition strategy evolves and scales.

Digital Marketing Specialist

Emma

Responsibilities

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Language(s) required:

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Rocio Colman Verified

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