Hook + Ladder Digital Agency seeks an entrepreneurial-minded and experienced Paid Media Specialist who wants to work with other competent and business-minded teammates in a fast-moving environment. You recognize the importance of using data to drive highly agile, strategic initiatives and can translate that data into informed and educated business decisions.
This role requires expertise in managing, optimizing, and scaling paid media campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads. As a key advertising team member, you will collaborate closely with graphic designers, web developers, SEO specialists, and a Client Success Manager to support a diverse portfolio of clients spanning multiple industries.
Requirements:
✓ Paid media expert with 2-4 years of experience in the digital advertising realm.
Adept at leveraging data for informed decision-making.
Strategic creation and management of campaigns to achieve client goals.
Proficient in crafting engaging reports.
✓ Expert knowledge and experience in planning, activating, and optimizing campaigns on at least three of the following tools: Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, Bing Ads, Programmatic Ads, and TikTok Ads.
✓ Mastery of pixel integration on major advertising platforms, conversion tags through Google Tag Manager, and Google Analytics 4.
✓ Familiarity with analysis and reporting tools like Excel and Looker Studio.
✓ Analytical and decision-making skills.
✓ Autonomy and a problem-solving mindset.
✓ Efficiency and keen attention to detail.
✓ Proactivity and initiative.
✓ Previous experience working with an agency.
Bonus Points If You Have:
⁕ Familiarity with diverse advertising platforms, including Reddit, Twitter, and TikTok.
⁕ Expert knowledge and experience with Looker Studio (previously Data Studio).
⁕ Passion for and experience in sales, potentially gained through freelancing.
⁕ Experience with Monday.com or other cloud-based project management technologies.
⁕ Familiarity with Agile methodologies.
⁕ A desire to work with other top performers, tackling bigger challenges and achievements.
⁕ A passion for building a rewarding and impactful career, with a drive to push yourself to the next level while empowering others along the way.
Responsibilities:
• Report to the Client Success Manager and Head of Advertising for streamlined communication and strategic alignment.
• Configure precise measurement and conversion tracking through Google Tag Manager and advertising platforms.
• Develop comprehensive campaigns and strategies, integrating the necessary digital media components.
• Set up campaigns in accordance with the established strategy for optimal effectiveness.
• Define campaign structure and meticulously create target audiences to enhance targeting precision.
• Ensure the cost-effectiveness of advertisements, closely monitoring the cost and return on investment (ROI) of campaigns.
• Conduct continuous analysis and optimizations of campaigns, plans, and budgets to achieve client goals.
• Create and adjust schedules to maximize campaign effectiveness, ensuring strategic alignment.
• Handle requests for creatives and landing pages, providing feedback to align them with the overarching strategy.
• Engage in ad copywriting to craft compelling advertising messages.
• Create and regularly update Looker Studio dashboards for real-time insights and performance tracking.
• Maintain open and regular communication with clients, addressing needs and ensuring satisfaction.
• Explore and evaluate new advertising channels and platforms for potential opportunities.
• Prepare comprehensive quarterly reports, presenting results to sustain long-term client relationships.
• Conduct bi-weekly reporting, enhancing transparency through walkthrough videos via Loom.
