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Posted 6 months ago
Requirements and responsibilities
Company Overview At Panopto, we are driven by a powerful purpose: to be the leader in visual and audio-based learning. We do this by empowering learners with interactive video and by obsessively understanding our users' goals and delivering solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers. To enhance our team we are seeking an experienced Campaign Manager to own our demand generation strategy and campaign execution for one of our key markets.Position Summary As Panopto’s Campaign Manager, you’ll play a key role in driving awareness, engagement, and pipeline growth within either the corporate or the higher education market across the U.S. and EMEA. You’ll be responsible for the strategy, execution, and optimization of marketing campaigns designed to attract, nurture, and convert institutional prospects.In this highly hands-on role, you’ll plan and manage integrated campaigns — including email programs, webinar promotions, paid media and SEO, and digital engagement — from concept through reporting. You’ll write compelling email copy, build campaigns in our marketing automation platform, and collaborate with cross-functional partners in business development, product marketing, and sales to ensure alignment and measurable results.This is an excellent opportunity for a data-driven, creative marketer who’s eager to own campaigns end-to-end and contribute directly to Panopto’s growth in the education market. You’ll also have opportunities to contribute to other initiatives that directly advance our core values and help you elevate your craft.How You’ll Contribute:In this role, you will:Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education).Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey.Manage campaign execution end-to-end across email, webinars, and paid media, ensuring all activities are delivered on time and meet performance goals.Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurementWrite and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice.Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup.Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales.Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs.Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time.Required Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field.3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company.Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline.Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce.Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns.Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders.Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously.Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment.Experience marketing to higher education or corporate audiences across U.S. and EMEA is a plus.Salary Range$70,000 - $80,000 a yearTotal Rewards:The salary range for this position is $70,000 - $80,000 USD per year. This position is also eligible for a bonus as part of the compensation package.Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work. At Panopto, we know that great people make an organization great. We value our people and offer employees benefits that are market competitive for our industry. Learn more about what working at Panopto can mean for you.At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.The TeamYou’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs. The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with the needs of our audiences in the corporate and higher education markets. We value curiosity, accountability, and collaboration — and we believe in challenging ideas, not people. You’ll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success.Remote, US... remote-friendly information ...Remote, International... remote-friendly information ...Use of Artificial Intelligence Panopto may utilize artificial intelligence (AI) tools to assist in our recruitment and evaluation process. This may include analyzing resumes, assessing skills, and generating insights to help identify qualified candidates. Please be assured that AI tools are used to support our team, and all final hiring decisions are made by human reviewers. Panopto hiring teams will thoroughly review your application and assessment results. AI is not used to make final decisions regarding your candidacy.To ensure fairness and transparency We have human oversight in all hiring decisions. If you have concerns regarding the use of AI in your assessment, please contact Panopto Talent Attraction to request a manual review of your application. Please be aware that while we offer this option, the manual review process may take longer than the standard AI-assisted process.Any data collected during this process, including video recordings if applicable, will be retained only for the duration necessary to fulfill the hiring purpose and will be deleted shortly thereafter once the role is filled.We may utilize vendor tools to assist with the AI process. Vendor functions are ‘skill assessments' or 'resume analysis'.Panopto is dedicated to a fair and equitable hiring process for all candidates. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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