Location: Remote (LATAM / CEE preferred)
Salary Range: 2500 - 3000 USD/month base + 25% performance bonus
Work Schedule: Monday - Friday, 8:00 AM to 5:00 PM (CST)
NOTE: INDEPENDENT CONTRACTOR POSITION
Company Overview:
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We connect candidates from regions such as Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Sagan provides a high-performance remote work environment, ensuring access to world-class opportunities for top-tier professionals.
About the Company:
Sagan is a fast-growing service business in the home services space, focused on converting leads and customers into booked jobs and long-term revenue through CRM and lifecycle marketing. The company values performance, accountability, and results-driven campaigns across digital channels.
Position Overview:
We are looking for an Email & SMS Marketing Specialist to drive measurable business outcomes—specifically booked appointments and recurring revenue—from our existing lead and customer base. You will own and execute lifecycle campaigns across email and SMS, using segmentation, automation, and performance analysis to deliver results.
Key Responsibilities:
Lifecycle Strategy & Journeys
* Build and manage email/SMS flows for new leads, unsold estimates, abandoned bookings, post-service follow-up, and reactivation.
* Segment audiences based on service type, urgency, recency, and value.
* Align campaigns with seasonality, available capacity, and promotional timing.
Campaign Execution & Copywriting
* Write clear, benefit-driven copy for emails and SMS that drives action (calls or online bookings).
* Run A/B tests on subject lines, offers, send times, and layouts to optimize booked jobs.
* Coordinate with creative, paid media, and web teams for campaign alignment.
Analytics, Testing & Deliverability
* Maintain a healthy, compliant list; manage engagement segments and suppressions.
* Conduct holdout tests and experiments to measure true incremental lift.
* Report weekly on CRM-attributable bookings and revenue.
What Success Looks Like
* Growth in booked appointments and revenue directly from CRM.
* High email/SMS engagement with low spam or opt-out rates.
* Strong lead-to-booking and estimate-to-booked conversion rates.
* Consistent lift in performance across key automated flows.
Qualifications:
* 5+ years managing email/SMS marketing programs with clear revenue responsibility.
* Demonstrated results via test vs. control or similar attribution models.
* Hands-on experience with segmentation, automation, and campaign execution in a modern ESP/SMS tool.
* Strong grasp of CRM performance analytics and attribution to revenue.
Nice-to-Haves:
* Experience in home services, memberships, or subscription businesses.
* Collaboration with call centers or dispatch teams to align capacity with campaigns.
* Basic HTML editing for email formatting.
Tools You Might Use:
* Klaviyo, ActiveCampaign, or HubSpot.
* Postscript, Attentive, or similar SMS platforms.
* Google Analytics 4 (GA4).
* CRMs like ServiceTitan, Jobber, or Housecall Pro.
* Looker Studio, Google Sheets.
