About WritesonicWe're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search.We're YC-backed and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY).About the RoleWe're looking for a Head of Growth Marketing who can drive enterprise pipeline while building category awareness. This is not a strategy role. This is a building role.You'll own the full growth engine: paid campaigns, influencer marketing, webinars, ABM programs, outbound sequences, LinkedIn and more. You'll work directly with me (Sam, founder) to turn our product into the movement that reshapes how companies think about AI search.The split: 70% revenue generation, 30% category awareness.What makes this different: You're not optimizing existing funnels. You're creating new ones for a category that barely exists yet. We have 500M conversations of proprietary data, proven enterprise traction, and the best product in the market. Now we need someone to tell that story at scale.What You'll DoDrive Enterprise Revenue (70%)Own pipeline generation across mid-market and enterprise segmentsBuild and run ABM programs targeting Fortune 500 decision-makersDesign account-based campaigns for strategic accountsScale paid campaigns across LinkedIn, Google with positive ROIBuild outbound sequences using Clay, Apollo, or similar toolsCreate sales enablement materials that help AEs articulate GEO's ROIImplement the LinkedIn Flywheel: boost top posts, capture engagers, follow up with valueCreate Category Awareness (30%)Make Writesonic synonymous with AI search optimizationShip content weekly (not quarterly) about AI search trendsBuild presence in SEO/CMO communities and industry eventsCo-host webinars with industry leadersActivate our ecosystem (agencies, influencers, customers) to amplify reachBuild Growth InfrastructureImplement attribution that actually works (including HDYHAU surveys)Design automated nurture sequences for PLG and SLG motionsCreate dashboards measuring visibility across ChatGPT, Claude, PerplexityBuild repeatable playbooks for self-serve and enterprise acquisitionManage agencies (paid, outbound) without depending on themThe Profile We're Looking Forπ-Shaped MarketerYou spike in 2 of the 3 marketing sub-functions and can work across all 3:Sub-Function What We Need Growth/Engine PRIMARY SPIKE (ads, outbound, lifecycle, ABM) Content/Fuel Secondary (we have a Head of Content) Product Marketing Working knowledgeMust-Haves5-8 years in B2B SaaS marketing, ideally at companies in $2M-$20M ARR rangeHands-on campaign execution in the last 6 months (not just management)Built and optimized paid campaigns yourself (LinkedIn, Google)Experience with signal-based outbound and ABM tools (Clay, Apollo, Unify, or similar)Can create landing pages (Webflow, Framer, or similar)Managed marketing budget of $50K+/monthTrack record generating enterprise pipeline ($20K+ ACVs)AI Fluency (Non-Negotiable)Power user of AI tools for research, content, and automationHas built workflows in Zapier, Make, n8n, or ClayCan vibe-code landing pages or tools if neededUses AI daily, not occasionallyBuilder MentalityShips experiments weekly, not quarterlyShows things you've built, not just managedComfortable creating content, running webinars, speaking at eventsCan execute while building a teamNice-to-HavesSEO/AEO experience (understands the shift to AI search)Active LinkedIn presence with regular postingNetwork of CMOs, SEO leaders, or marketing executivesAgency background (used to shipping fast across multiple clients)Early-stage startup experience or founding marketer at a company that scaledWhy This Role MattersYou're not joining to run playbooks. You're joining to write them.GEO will be as fundamental as SEO. The companies that figure out AI search visibility first will dominate their categories. We're building the tool that makes that possible.This is a career-defining opportunity to own the creation of a category.RequirementsWhat We're Looking ForMust-Have ExperienceScaled a B2B SaaS company from $5M to $20M+ ARRProven track record generating enterprise pipeline ($20K+ ACVs)Built marketing function at Series A/B companyActive LinkedIn presence with 10K+ followers and regular engagementHands-on experience with marketing automation, CRM, and analytics toolsExisting network of top CMOs and marketing leadersBuilt and optimized paid campaigns ($100K+ monthly spend)Technical SkillsCan build basic automations and use AIUnderstanding of SEO/SEM and how it translates to AI searchAbility to run paid campaigns across LinkedIn, Google, and emerging channelsBuilder MentalityShips experiments weekly, not quarterlyShows actual things you've built, not just managedComfortable creating content, running webinars, and speaking at eventsCan execute while building a team simultaneouslyWhy This Role MattersYou're not joining to optimize existing funnels. You're here to define how every company approaches AI search visibility for the next decade. We have 200M conversations of proprietary data, proven enterprise traction, and an 18-month window before big tech catches up.This is a career-defining opportunity to own the creation of a category that will be as fundamental as SEO.
