# Paid Media Account Lead
### Slaymaker Marketing
We’re looking for an experienced paid media strategist who can take ownership of client accounts, lead confident conversations, and make sure strong strategy turns into accurate, timely execution.
You’ll own a portfolio of eCommerce and B2B clients, working with paid media specialists, creative, landing page, and project management support. You’ll have a team to collaborate with and delegate to, along with responsibility for checking the work and making sure it delivers on the plan.
Success means clients trust your direction, the team knows what to prioritize, and accounts move forward without the founder having to drive routine decisions or follow-ups.
## About Slaymaker Marketing
We’re a small digital advertising agency built around senior expertise, honest communication, and close client partnerships. Our work spans paid media, creative, landing pages, and measurement.
We want clients to feel like they have an invested marketing partner who understands their business and brings ideas to the table.
## What you’ll own
**Account strategy and performance**
- Understand each client’s business, economics, goals, and agreed performance targets.
- Build clear plans across channels, audiences, creative, landing pages, and measurement.
- Explain what’s driving results, what needs to change, and what you recommend next.
- Identify growth opportunities proactively, including when performance is already strong.
- Raise performance concerns early with a specific recovery plan.
**Client relationships and communication**
- Prepare for and lead client calls independently.
- Present a clear point of view, explain tradeoffs, and confidently answer questions.
- Give honest updates on wins, risks, delays, and next steps.
- Document decisions and make sure client commitments are completed on time.
- Identify opportunities to expand our work when there’s a clear benefit to the client.
**Execution, delegation, and quality**
- Translate client briefs and conversations into clear priorities and actionable assignments.
- Give specialists, designers, and landing page teammates the context they need to do good work.
- Review work against the approved strategy and brief before launch.
- Verify targeting, exclusions, budgets, copy, destinations, forms, tracking, and other critical settings.
- Monitor campaigns after launch and resolve delivery or setup issues promptly.
- Confirm that fixes work before reporting an issue as resolved.
## What we’re looking for
- A track record of independently leading paid media accounts and client relationships.
- Strong hands-on Google Ads and Meta Ads experience, plus the judgment to review others’ work.
- Experience working toward CPA, ROAS, lead quality, or revenue goals.
- An understanding of conversion tracking, attribution limitations, and how to investigate measurement issues.
- Clear, confident spoken and written English.
- Strong prioritization and delegation skills across multiple accounts.
- Attention to detail supported by a consistent QA process.
- The ability to connect media performance with creative, landing pages, and the broader customer journey.
Experience across eCommerce and B2B, as well as LinkedIn or Microsoft Ads, is especially valuable.
## How we’ll measure success
You’ll be accountable for:
- Client retention and account health.
- Progress toward agreed performance targets.
- Consistent, useful strategic recommendations.
- Reliable meetings, updates, and follow-through.
- Accurate launches and timely resolution of issues.
- Sustainable account growth that serves the client.
- Independent ownership of routine calls and strategic decisions.
We’ll review these outcomes regularly, with clear expectations and shared visibility into progress.
## How we work
**Honesty and transparency:** Communicate clearly, including when results are disappointing or something goes wrong.
**Extreme ownership:** Follow work through to a verified result. When something slips, bring a recovery plan and close the loop.
**Client-first judgment:** Recommend what serves the client’s long-term interests.
**Constant improvement:** Apply feedback, test ideas, and improve the processes behind the work.
