Role Overview:
- The client is a growth-stage fintech company building an AI agent for credit and money management, with over 2 million existing members.
- They are launching a new Money AI product and need a Growth Marketing Lead to build a second growth engine from scratch.
- This hire will own the strategy, budget, and execution to find and acquire a new audience while protecting the existing acquisition engine.
Ideal Candidate:
- A scrappy marketing generalist with 6 plus years of experience with deep hands-on expertise in user acquisition and experimentation.
- Highly analytical, capable of writing compelling copy, and technically adept enough to configure tracking and launch landing pages independently.
- AI-first, using AI tools daily for automations.
- Thrives in an autonomous, fast-paced remote environment in Europe.
- Previous experience at a unicorn is a huge plus.
- 6 plus years of marketing experience with a proven track record in user acquisition and experimentation.
- Hands-on experience executing multi-channel campaigns, such as paid social, search, newsletters, and influencers, from setup to measurement.
- Experience managing marketing budgets and optimizing based on CAC, LTV, and conversion metrics.
Responsibilities:
- Build the growth engine that finds the audience for the new Money AI product.
- Own the strategy and execution including choosing audiences, crafting messaging, launching campaigns, and turning successful efforts into repeatable growth.
- Own marketing strategy and budget including building plans, setting budgets, and deciding where to place bets.
- Move resources toward what works.
- Find the audience for the new product and build campaigns that bring them in while protecting the existing acquisition engine.
- Make the value clear, compelling, and tangible.
- Turn product capabilities into credible promises that make people want to act.
- Test fast across paid social, high-intent search, newsletters, influencers, Reddit and communities, partnerships, and PR.
- Cut losers quickly and scale winners.
- Take campaigns from idea to live including copy, creative, landing pages, targeting, and follow-up.
- Do the work independently while bringing in specialists where needed.
- Own the funnel's event and conversion strategy.
- Set up tracking, dashboards, and tools.
- Troubleshoot blockers and bring engineering clear requests when needed.
- Partner with product on the website, app store listing, and onboarding.
- Test what gets people to activate, pay, and stay.
- Use AI and agent tools daily for creative, landing pages, campaign setup, analysis, and reporting.
- Report weekly on what was tested, learned, stopped, and scaled.
- Know acquisition costs, conversion rates, and retention by audience and channel.
Required Attributes:
- Scrappy with experience making things work with little budget and limited help.
- AI-first with AI as part of an everyday workflow.
- Able to build automations, know tools, and test better ways to work.
- Able to connect tools, configure tracking, and launch simple landing pages independently.
- Know when to bring in engineering.
- Hungry with results to show and something to prove.
- Marketing generalist with experience in paid, content, influencer, PR, and lifecycle marketing.
- Hands-on depth in acquisition and experimentation.
- Creative and persuasive with the ability to write copy that makes people care and turns customer needs into compelling messages.
- Fluent in the numbers including CAC, LTV, attribution, and conversion funnels.
- Check results proactively.
- Quick to ship, launch, measure, and improve.
- Commercially minded with the ability to write a plan, defend a budget, make tradeoffs, and change spending when data dictates.
- Coachable and direct with the ability to take feedback well and push back when evidence supports it.
Helpful Experience:
- Owned campaigns, managed spend, and delivered measurable growth.
- Launched campaigns from scratch, owning the work from audience and messaging through execution and measurement.
- Managed a marketing budget and demonstrated how decisions improved acquisition, conversion, or retention.
- Used AI, automation, and marketing analytics tools to launch faster and improve performance.
