GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.Shift Time: 6:30 PM to 3:30 AM ISTA bit about TeamAs an Ad Operations Associate, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.You will:Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion ordersTraffic advertising campaigns in GT’s proprietary ad-serving platformTrack, measure, and analyze the performance of multiple advertising campaigns simultaneouslyTroubleshoot with cross-functional stakeholders in case of any campaign-related issuesManage expectations, communication, and reporting metrics to internal team membersEnsure successful fulfillment of all campaignsCreate and maintain documentation pertinent to the Ad Operations teamReporting and month-end reconciliationComplete detailed quality assurance reviews of campaign setups and updatesYou are:Proactive and resourceful.Familiar with digital media and ad technologyExtremely detail-oriented, analytical, motivated, and technically competent.Dynamic and performance-driven in a fast-paced team environment.You have:1 to 2 years working experience in digital ad operations or relevant fields—advertising platforms, online publishers, ad networks, digital agencies, etc.Strong analytic skills, ability to work in a fast-paced environment, meticulous attention to detail, and digital advertising knowledgeDemonstrated experience on ad serving platforms and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP)Excellent client servicing, organizational, and communication skillsExcellent MS Excel skillsMust have experience with HTML5, JavaScript adsExperience in creating Mobile Rich Media adsProficient ad troubleshooting/testing on tools like Fiddler, Charles, and other debugging toolsBenefitsAt GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.Parental leave- Maternity and PaternityFlexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)In Office Daily Catered Breakfast, Lunch, Snacks and BeveragesHealth cover for any hospitalization. Covers both nuclear family and parentsTele-med for free doctor consultation, discounts on health checkups and medicinesWellness/Gym ReimbursementPet Expense ReimbursementChildcare Expenses and reimbursementsEmployee referral programEducation reimbursement programSkill development programCell phone reimbursement (Mobile Subsidy program).Internet reimbursement/Postpaid cell phone bill/or both.Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% BasicCreche reimbursementCo-working space reimbursementNational Pension System employer matchMeal card for tax benefitSpecial benefits on salary account
