Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
The CRM Specialist role at Rush Street Interactive involves responsibility for creative, data, and execution components of multiple direct mail and email projects, including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the customers. As a CRM Specialist, you will be responsible for creating communication campaigns about sportsbook and casino promotions and events utilizing email sends, push notifications, and SMS messages. This position involves writing email, push, or SMS copy, requesting creatives for each promotion or event, and creating the appropriate communication campaign. The role also requires knowledge of all aspects of daily communication operations with an emphasis on CRM management and analytics. The ideal candidate should be confident, organized, passionate about quality performance, and willing to see tasks through to the best of their ability. They should also be agile, proactive, and inspired by the opportunity for growth. The requirements include a Bachelor’s Degree in Marketing, Business, Advertising, or a related field, copywriting and proofreading experience, working knowledge of Microsoft Outlook, Word, and Excel, familiarity with database structures and management, and mobile and social media targeted marketing experience is helpful.
Responsibilities:
- Create communication campaigns about sportsbook and casino promotions and events using email sends, push notifications, and SMS messages
- Write email, push, or SMS copy for each promotion or event
- Request creatives that apply to each promotion or event being communicated
- Manage the creative, data, and execution components of multiple direct mail and email projects
- Advertise promotions, events, gaming, dining, and hotel offers
- Ensure optimal customer engagement and communication strategies
- Focus on CRM management and analytics
