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Posted about 2 months ago
Requirements and responsibilities
Full-time | Remote | $3,000–$4,500/month | CET/SAST overlap preferred
Hi, I’m Noel, founder of JobRack.
We help business owners hire brilliant remote team members from Eastern Europe and South Africa.
That means something quite real.
We help founders grow their companies with people they genuinely rely on. And we help talented people get better jobs, better opportunities, and better lives.
When we do our job well, it genuinely matters. We make a difference. And that’s something we care about.
Why this role is different
We’re a small, tight-knit team that cares about doing great work. We take pride in what we do. We care about our clients. We care about our candidates. And it shows.
Clients regularly tell us how much they enjoy working with us. Candidates often say it’s the best hiring experience they’ve had.
We want our marketing to feel the same. Not louder. Not more aggressive. Just smarter, more thoughtful, and genuinely useful.
This is a “build and figure it out” role
We’re not looking for someone to follow a playbook. We’re looking for someone who can help create it. You’ll work directly with Noel to come up with ideas, test them quickly, and improve what works.
You’ll have a lot of autonomy. You’ll also have a lot of ideas. The key is knowing what to do first.
What you’ll actually be doing
Your job is to figure out how we:
Deeply understand our audience and what actually matters to them
Get their attention in a way that feels relevant and worth engaging with
Turn past clients into a consistent source of referrals
Re-engage people who almost worked with us
Create thoughtful follow-ups that people genuinely appreciate
Build useful content, tools, or small products that attract the right people
Turn interest into trust, and trust into conversations
This is not just about execution. It’s about judgement.
Understanding people properly
A big part of this role is getting really close to our audience. Not surface-level personas. Actually understanding:
what they’re trying to achieve
what frustrates them
what they care about
what makes them trust someone
Then using that to create marketing that feels relevant and compelling. Not generic.
Prioritisation matters
We’ll have far more ideas than we can execute. You’ll need to be good at deciding:
what has the best chance of working
what’s worth testing quickly
what’s not worth doing at all
And then moving fast on the right things.
Where AI comes in
We’re already using AI heavily, and we expect you to be as well. You’re likely already using tools like Claude Code, Cowork, Lovable, or similar to actually build and execute things, not just write prompts or generate content.
This role is a chance to really use those tools to:
build faster
test more ideas
create things that wouldn’t have been practical before
deliver better, more thoughtful experiences
If that excites you, you’ll enjoy this role.
Requirements
The kind of person this suits
You’ll likely enjoy this role if:
You like building things yourself, not just managing them
You think carefully about the people you’re marketing to
You’re good at prioritising and deciding what’s actually worth doing
You move quickly and are comfortable testing ideas
You take pride in making things genuinely good
You’re curious and always looking for better ways to do things
You’re excited by using AI to actually build and execute
You probably won’t enjoy it if:
You prefer clear instructions and predefined plans
You move slowly or over-polish before launching
You focus more on channels than outcomes
You think marketing is mostly ads and funnels
What it’s like to work here
We’re a friendly, driven team who take our work seriously without taking ourselves too seriously. We value:
Clarity
Focused speed
Positivity and professionalism
Constant improvement
Wowing the people we work with
Above all, we’re helpful and friendly.
You’ll be trusted to get on with your work. You’ll have space to try things, improve them, and learn quickly. And your ideas will actually be used.
Benefits
What you’ll get
Real ownership over marketing
Direct access to the founder
A team that enjoys working together and cares about doing great work
The chance to build things, not just manage them
A role where your work actually makes a difference
What’s in it for you?
💰 $3,000–$4,500/month depending on experience
🌍 100% remote, work from anywhere
🕘 Full-time, with some flexibility
🌴 20 days paid holiday (rising to 25 after one year)
🤒 5 paid sick days per year
✈️ Annual team retreat, opportunity to grow with us, real ownership
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
A quick note on working as an independent contractor:
We hire our team members on an independent contractor basis but that’s just a legal thing. In every way, you’re a real team member. Just please be happy to work in this way - if you need advice on it, apply and we’ll help you figure it out together
Optionally, you can add more information later (benefits, pre-screening questions, etc.)