Requirements and responsibilities
About Comfrt:Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we build a community where everyone feels supported and seen. As we scale across DTC, retail, and emerging channels, we're looking for a strategic SEO Copywriter to help us grow our organic presence and show up wherever our customers are searching.About the Role:We're looking for a search-obsessed, brand-fluent copywriter to own the written word across our SEO ecosystem. This isn't a traditional content role — you'll be writing for rankings, for AI-generated answers, and for conversion across a growing number of channels including our DTC site, Amazon, TikTok Shop, and retail partners.You'll sit on the SEO team and work closely with cross-functional partners in ecommerce, retention, paid, product, and creative — acting as the connective tissue between brand voice and search performance. As Comfrt continues to grow internationally, you'll also adapt and localize copy for multiple regions and markets, ensuring our voice translates across borders without losing its edge.Key Responsibilities:Search & AI visibilityWrite SEO-optimized blog content targeting non-branded search and building topical authority across core content categoriesLead and support research and discovery projects to identify emerging keyword opportunities, shifting search intent, and untapped content territoriesCraft content structured for AI answer visibility — Google AI Overviews, Perplexity, ChatGPT, and similar — applying AEO and GEO best practicesDevelop and optimize title tags, meta descriptions, H-tag structures, and on-page copy across the siteSupport internal linking strategy through intentional content architecture in every piece you writeRefresh and re-optimize existing content based on performance data and evolving search intentConduct routine content audits to identify optimization opportunities, content gaps, and pages in need of refresh or consolidationProduct & on-site copyWrite product descriptions, collection page copy, and category-level editorial copy for comfrt.comWrite and optimize granular on-site copy elements including meta descriptions, title tags, alt text, and custom metafields to support both SEO and accessibilityDevelop SEO-optimized product listings for Amazon, TikTok Shop, and other retail partners — adapting copy to platform-specific constraints and search behaviorWrite compelling, keyword-informed copy for new product launches, seasonal campaigns, and collection dropsCollaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performanceAdapt and localize copy for international markets, ensuring regional relevance while maintaining brand voice consistencyCross-channel copy supportPartner with the paid team to write ad copy, landing page copy, or blog content used in paid campaignsContribute to the Comfrt brand voice and cross-channel messaging framework, ensuring consistency from search to social to siteWork with the email and retention team when copy needs to pull from or align with organic contentPartner with the social team to ensure organic content and on-site copy are telling a consistent story across channelsCollaborate with fellow copywriters across the team to align on voice execution, maintain consistency, and pressure-test copy before it goes liveSupport external partnerships and creator relationships where SEO copy or content briefs are needed, managing day-to-day communication with outside collaboratorsPerformance & processTrack and report on content performance using core SEO KPIs and use those insights to inform ongoing copy decisionsUse search tools (e.g., Ahrefs, Google Search Console, Profound) to inform content strategy and measure resultsConduct routine content audits to identify optimization opportunities, gaps, and consolidation needsOperate within an organized brief-to-publish workflow and meet deadlines consistentlyContribute to content briefs, editorial calendars, and content planning when neededSkills & QualificationsExperience2–3 years of copywriting experience with a strong SEO focus — blog posts, landing pages, product descriptions, and category pages2–3 years writing ecommerce copy (PDPs, collection pages, product launches), ideally in a DTC or lifestyle apparel contextSolid understanding of AEO/GEO and the evolving search landscape — you know how to write for AI-generated answer visibility, not just traditional blue-link rankingsKeeps a pulse on how search is evolving — algorithm updates, AI Overviews, platform shifts — and adapts their approach without being askedComfortable writing across channels: DTC site, Amazon, TikTok Shop, YouTube, and/or retail partnersExposure to or curiosity about writing for multiple regions or international markets — experience localizing copy for different audiences is a plus Strong editorial instincts — you know the balance between copy that reads well and copy that performsAbility to absorb and consistently apply our brand voice without sounding like every other brands on the internetComfortable working across large product catalogs and seasonal merchandising cyclesDetail-oriented with strong prioritization instincts — you don't lose quality under deadline pressureTeam-oriented and receptive to feedback, with the confidence to advocate for the right callExperience with Shopify and paid copy experience (Meta, Google, TikTok) are a plusPassion for apparel, fashion, or consumer brands is a plusPlatform ExperienceAhrefs, SEMrush, SE Ranking, or similarGoogle Search ConsoleGoogle AnalyticsNice-to-haveProfound, Scrunch, AthenaHQ, Peec AI, Airops or similar TikTok Shop Seller CenterAmazon Seller Central Looker StudioShopify, Asana, ClickUp, SlackWhy Join Comfrt?Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.Work in a supportive, creative environment where your ideas and growth are valued.Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)