Sr. Director, Search Engine Marketing at hims & hers | Torre
Sr. Director, Search Engine Marketing
hims & hers
hims & hers

Sr. Director, Search Engine Marketing

Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time
Compensation
USD200K - 275K/year
location_on
Remote (anywhere)
skeleton-gauges
You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Review preferences

Posted about 2 years ago

Responsibilities & more

Hims & Hers Health, Inc. is a multi-specialty telehealth platform building a virtual front door to the healthcare system. They connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care. With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. The Senior Director, Search Engine Marketing (SEM) is responsible for developing and implementing strategies to grow customers and revenue attributed to Google, Bing & more. This person will lead all aspects of the company’s SEM efforts and be responsible for additional alternative channels (shopping, YouTube, etc). They will also lead development of the staff, processes, and systems necessary to establish a world-class SEM team. Responsibilities: - Develop and maintain best-in-class SEM strategy for Hims and Hers product categories + subsidiary (Apostrophe) - Manage the SEM team, which includes strategists, managers and directors dedicated to SEM and other aligned sources - Build quarterly road maps of projects to complete to drive channel growth and to support product launches - Interpret key performance metrics, identify trends, and prioritize opportunities for operating income growth through enhancements to ad operations, store pages, creative & more - Lead efforts to continually improve website / ad copy and web site conversion rates through A/B and multivariate testing and best practice adoption - Report growth results on a regular basis to the broader growth marketing team, using insights to continually optimize performance and identify growth opportunities - Stay abreast of changes in search engine behavior, identify best practices, and bring new opportunities and ideas to fruition - Identify opportunities for automation leveraging internal/external tools - Act as strategic lead for the integration of AI / ML into SEM strategy - Work cross-functionally with Growth, Product, Operations, Business Development and Medical teams to increase site traffic and drive conversion - Help launch mobile acquisition strategy across applicable traffic sources (Google, Bing, apple search, etc)
This job opening is closed.
Save time and money You can centralize your candidate pipeline with Torre's AI for free. Exclusively for reputable companies.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)

Thank you

Thank you

check_circle

Payment confirmed

Torre Hunt

Torre Hunt

A member of the Torre team will contact you shortly

In the meantime, continue adding information to your job opening.