Apollo.io combines a buyer database of over 250M contacts and powerful sales engagement and automation tools in one, easy to use platform. Trusted by over 160,000 companies including Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than one million users globally. By helping sales professionals find their ideal buyers and intelligently automate outreach, Apollo helps go-to-market teams sell anything. In the last year, we’ve grown ARR 3x, quadrupled our active users, and closed a $110M Series C led by Sequoia Capital in March of 2022.
We are seeking a highly skilled and experienced Head of Growth Marketing to join our team. As the Head of Growth Marketing, you will be responsible for owning and driving various areas of marketing in the short term, while also building out a team to take ownership of each function in the long term. This is an exciting opportunity to make a significant impact on our user acquisition and retention strategies, working closely with cross-functional teams to achieve our growth goals.
Responsibilities:
- Develop and execute comprehensive growth strategies across paid channels, website, and landing pages to drive user acquisition and retention in our core target audience.
- Utilize data analysis, customer feedback, design, and UX/UI principles to drive growth, increase retention, and expand our impact.
- Design, implement, and analyze end-to-end experiments across all channels, including A/B testing, personalization, and creative variations to optimize campaigns and maximize conversions.
- Define and manage the growth marketing budget, ensuring projects deliver a positive ROI, while allowing room for innovative tests and initiatives.
- Collaborate with product marketing to ensure accurate and on-brand messaging is delivered into the market.
- Build, manage, and mentor a high-performing growth marketing team, covering paid growth, paid creative, and CRO/SEO.
- Establish a system for developing exceptional and high-performance creative assets for deployment through paid channels and landing pages.
- Work closely with the creative team to ensure effective execution of performance marketing assets and gather learnings to drive continuous improvement.
