Pedro Antonio Olivares Díaz

Pedro Antonio Olivares Díaz

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Detail

Gerente Comercial y de Mercadeo
Bogotá, Colombia

Contact Pedro regarding: 
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Full-time jobs
Starting at COP12M/month ~USD3.25K/month
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Finding mentors
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Timeline


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Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Grupo zfb
    New Business Development & Marketing Deputy Manager
    Grupo zfb
    Feb 2023 - Current (3 years 3 months)
    Como New Business Development & Marketing Deputy Manager, diseño e implemento el plan estratégico de marketing para la expansión comercial, el posicionamiento de la marca y el desarrollo de nuevos productos a través de acciones de marketing y ventas innovadoras y efectivas. Genero alianzas institucionales y comerciales, rastreo proyectos estratégicos asignados y gestiono la estrategia comercial y de marketing para alcanzar los objetivos comerciales. Además, diseño y ejecuto el plan de comunicaciones externas e internas, así como estrategias de marketing digital a través de nuestra agencia digital interna. También contrato y dirijo estudios de mercado y satisfacción del cliente, y desarrollo nuevos productos y servicios. En este contexto, au
  • C
    Founder - Sales and Demand Generation Director public Remote experience
    COINAD
    Jul 2016 - Dec 2022 (6 years 6 months)
    As the Founder and Commercial Director of Coinad, I led the sales and marketing strategy and transformation for various SMEs facing growth and optimization challenges for nearly 7 years. My services focused on: Diagnosis & Planning: I conducted comprehensive audits of sales and marketing structures to design tailored strategies for connecting with target markets. Maximizing Business Opportunities: Using data analysis and insights, I identified new sales and market expansion opportunities, allowing clients to focus on high-value activities. Resource Optimization & Efficiency: I led the restructuring of internal processes (including digital marketing and lead generation), implementing automation to reduce costs and maximize commercial eff
  • Fundación Universitaria del Area Andina
    Product Manager
    Fundación Universitaria del Area Andina
    Aug 2015 - Jun 2016 (11 months)
    Strategic management of the product portfolio to ensure the best performance in the market through the design and execution of effective and innovative Marketing & Sales strategies, with constant evaluation of the environment, competitors and trends.
  • Fundación Universitaria del Area Andina
    Director of Market Research
    Fundación Universitaria del Area Andina
    Aug 2013 - Feb 2015 (1 year 7 months)
    Leadership of market research actions and identification of business opportunities, new products and the strengthening of marketing and sales strategies.
  • Bancolombia
    Chief of Marketing & Sales
    Bancolombia
    Apr 2010 - Jul 2013 (3 years 4 months)
    Development and execution of commercial and marketing strategies for the expansion of brands and channels in charge, as well as the strengthening of the portfolio of existing services and products.
  • Iveco
    Senior Marketing Analyst
    Iveco
    Feb 2008 - Feb 2010 (2 years 1 month)
    Development and analysis of the company's general statistics, design and execution of market research and studies, marketing and commercial plans for the expansion and development of new businesses in the Caribbean, Central and South America markets.
  • S
    Brand Manager
    Stanhome Venezuela Grupo Yves Rocher
    Jul 2006 - Jan 2008 (1 year 7 months)
    Design and execution of the marketing and sales plan for the portfolio of products in charge, analysis of the market, competitors, demand and consumer preferences. Design and implementation of strategies for brand positioning, definition of price and promotion policies, participation in the development of new products, control of the profitability of SKUs and control of inventory. Development of commercial, promotional and communication campaigns, as well as elaboration of the strategic plan of Marketing by category.
Education verified_user 0% verified
  • Universidade Veiga de Almeida
    Master of Business Administration - MBA, MBA
    Universidade Veiga de Almeida
    Oct 2013 - Aug 2015 (1 year 11 months)
  • UBA
    Social Communication with emphasis in Marketing and Advertising
    UBA
    Nov 2000 - Jul 2006 (5 years 9 months)