Paul Lincoln
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Paul Lincoln

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Detail

Illinois, United States
Contact Paul regarding: 
Flexible work
Starting at USD40/hour
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Résumé

Jobs verified_user 0% verified
  • F
    Fractional Head of Marketing
    Freelance – Contract, Consulting
    Jun 2023 - Current (2 years 3 months)
    As CMO Advisor • Advise and consult on the shape and creation of companies marketing vision and overall growth of its capabilities. • Participate in leadership calls to guide senior leadership on measurement, data management, content creation, product development and client relationships. • Consult on setting up data environments and best practices analytics to capture and analyze ROI on all marketing activities along with vendor relationships. • Advise on building high-performance team and construction by sitting in on interviews, reviewing resume and documenting company's currents needs and budget allocation. • Assist in elevating revenue growth through effective lead generation, client growth and retention, and product innovation st
  • M
    West Coast Director of Digital Performance and Analytics
    Mekanism, Plus Company
    Aug 2022 - May 2023 (10 months)
    • Led team of analysts in daily, weekly, and monthly reporting cycles focused on digital, social, and website performance. • Utilized first party and third-party data to create comprehensive dashboards, reports, and models. • Oversaw reporting across various channels, including web, social media, paid media, social listening, organic, and CRM data. • Collaborated closely with internal stakeholders, including finance team, to develop finance dashboard for deeper insights into burn rates and Service Level Agreement Value • Created Digital Asset Management process, to capture more metadata and enable stronger analysis of creative content and assets used in digital output. • This initiative enhanced understanding of campaigns, web pages,
  • R
    Lead Senior Data Analyst and Strategist
    Rhythm Interactive
    Sep 2021 - Aug 2022 (1 year)
    • Developed and implemented organizational strategy for intelligence and reporting using analytical best practices including both qualitative and quantitative strategies. • Created custom web page lead scoring model to use with all clients to assist in understanding of web page strength and reasoning for exploring new opportunities relating to strength of landing pages and SEO efforts. • Created company-wide tracking and audit templates for websites, social media, Paid Media, and email. • Created documentation for client onboarding that led to a 30% increase on initial SOWs proposals. • Utilized Consumer reports and Social Listening tools to create perspective audience digital behavior and personas to effectively use in client activati
  • V
    Senior Data Analyst – Digital Lead
    VMLY&R – WPP GROUP
    Nov 2019 - Sep 2021 (1 year 11 months)
    • Identified and optimized engagement metrics that led to 120% increase in digital KPIs across all digital media. • Integral part of analytics and innovation team responsible for over $1B in new business and renewals • Created multiple client-facing and internal dashboards that have led to increased production and internal innovation across departments. • Maintained Social and Paid Media data integrity and provided in-depth analysis for internal stakeholders. • Used SQL daily to create data marts which served as data sources for reports and models for clients and internal stakeholders. • Developed and deployed interactive dashboard to complement technical and strategic needs for clients using Tableau. • Created predictive models to p
  • Federal Reserve Bank of Chicago
    Data Analytics – Security Analyst
    Federal Reserve Bank of Chicago
    Jun 2019 - Sep 2019 (4 months)
    • Increased department identified KPIs by 20% vs historical benchmarks regarding security protocols. • Customized device alerts and user log errors with Splunk which led to increased department understanding of machine usage protocols. • Created and started-implementing bank-wide solution using internal bank data to improve employee onboarding KPIs such as new employee IT ticketing and survey comfort scores by 17%.
  • D
    Digital Marketing & Analytics Analyst
    Dealer eProcess
    Jun 2017 - Jun 2019 (2 years 1 month)
    • Supplied digital analysis and foresight for clients and internal stakeholders on current industry trends and digital performance relating to nationwide activations. • Developed and deployed interactive dashboards to complement technical and strategic needs for clients using Tableau. • Created predictive models to help show car units sales forecast for clients using both first and third-party data. • Increased overall sales by over 8% and digital marketing metrics by 92% for my direct clients.
  • H
    IT Informatics Senior Director
    Healthcare Business Insights
    Nov 2015 - Jun 2017 (1 year 8 months)
    • Created data-driven solutions and provided business intelligence-driven best practice offerings for healthcare systems nationwide. • Managed and used business data from clients using Salesforce to increase hospital reimbursement amounts on average over 120% using data analysis tactics and collaboration with SME teams. • Collected data to use for data models using Pardot and SurveyMonkey to target clients more effectively which led to over 8% and 10% increase in engagement for email and website, respectively.
  • A
    Executive Assistant Marketing Project Manager
    Autumn Consulting
    May 2015 - Jul 2017 (2 years 3 months)
    • Supplied digital strategy on web analytics and digital media for all company clients. • Significant role in updating and capturing digital engagement metrics and creating dashboards to highlight metrics across companies. • Helped clients overall with 22% increase in customer engagement. • Oversaw all data governance and data integrity processes across all internal software and vendors for client data sharing. • Created and oversaw reporting and project timelines to make sure all deliverables were on schedule.
  • E
    Marketing Manager
    Every Day Bliss
    Apr 2013 - Jan 2016 (2 years 10 months)
    • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions which led to over 15% increase in class sign-ups. • Organized company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education verified_user 0% verified
  • A
    Advanced Data & Analytics
    Alphabet Inc - Google
    Oct 2023 - Current (1 year 11 months)
  • University Of Southern Indiana
    Master of Business Administration
    University Of Southern Indiana
    Jan 2017 - Dec 2018 (2 years)
  • University of Wisconsin
    Bachelor of Science Degree
    University of Wisconsin
    Sep 2010 - Dec 2014 (4 years 4 months)