Paulina Bucheli Cabezas
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Digital Marketing Strategist
Quito, Pichincha, Ecuador
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Full-time jobs
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USD1.95K/month
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Jobs
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Growth Marketing SpecialistAlegraMar 2024 - Current (1 year 4 months)Responsible for overseeing growth strategy for Alegra Billing product across Mexico, Panama, Spain, and Costa Rica. -Develop and execute growth strategies to increase user acquisition and retention. -Conduct data analysis to identify growth opportunities and optimize marketing campaigns. -Collaborate with cross-functional teams to implement integrated digital marketing campaigns. -Utilize automation and analytics tools to enhance campaign efficiency and effectiveness. -Experiment with new tactics and technologies to drive growth and innovation in digital marketing.- UDigital Marketing SpecialistUniversidad Internacional del EcuadorJan 2023 - Mar 2024 (1 year 3 months)Manage digital paid media for postgraduate, undergraduate, and online education programs. -Doubled the conversion rates YOY, from 3.6% to 6.7%, and decreased the cost per enrollment by 20%. -Increased Instagram conversion rate by 240% YOY. -Managed campaigns across various channels, such as Google Ads, Meta, TikTok, LinkedIn, and X. -Developed email marketing strategies. -Conducted market research to accurately define target audiences on platforms. -Performed campaign performance analysis using tools like Google Analytics, Meta Business, TikTok Ads Manager, etc.
- Performance MarketingGrupo KFC EcuadorMar 2022 - Oct 2022 (8 months)Worked for the following restaurant brands: Gus, TropiBuger, Baskin Robbins, Cinnabon, El Español, Casa Res, Il Cappo di Mangi and Dolce Incontro. -Achieved a 12x ROAS for one of the brand´s restaurant, leading to a revenue increase of 10%. -Managed and executed email marketing strategies. -Content creation for website, landing pages, social media, ads, and email marketing. -Analyzed campaign performance using Google Analytics. -Collaborated across teams to align PPC strategies with broader marketing goals. -Optimized digital campaigns across various platforms like Google Ads, Meta, LinkedIn Ads, and more.
- LSenior Digital Media PlannerLudikomSep 2021 - Mar 2022 (7 months)Managed senior accounts such as: Kia, Pronobis, Almacenes La Ganga, La Santé Ecuador and Bolivia, Puerta al Río and Think. -Executed successful campaigns across Meta, Twitter, and Google. -Consistently delivered a 100% monthly lead target for Kia, increasing their lead pipeline by 15%. -Conducted data analysis using Google Analytics and other analytics tools.
- TIndependent Digital Marketing ConsultantThe Ad LabFeb 2019 - Sep 2021 (2 years 8 months)As an independent digital marketing consultant, I specialize in developing customized strategies and solutions for companies and brands aiming to stand out in the competitive online world. My focus is on enhancing visibility, engagement, and conversion across various digital channels. Key Responsibilities: Digital Strategy: I designed and executed effective digital marketing strategies tailored to the specific needs and goals of each client. Online Presence Optimization: Implemented SEO (Search Engine Optimization) techniques to improve search engine visibility and increase organic website traffic. Social Media Advertising: Created and managed advertising campaigns on social media platforms such as Facebook, Instagram, and LinkedIn to i
Education
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- Máster, Marketing and Market ResearchUniversitat de BarcelonaSep 2018 - Jul 2019 (11 months)
- Eng. Tourism Enterprise ManagementUniversidad Internacional SEKSep 2011 - Jul 2016 (4 years 11 months)