Paula Grunfeld
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Head of Key Account Management at Bunny Studio
Buenos Aires F.D., Argentina
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Head of Key Account ManagementBunny StudioFeb 2023 - Current (2 years 4 months)- Team Lead, Account ManagementAvatureMay 2019 - Feb 2023 (3 years 10 months)- Leading and coaching a team of Account Managers (AMs). - Establishing goals and actions plans for AMs to develop themselves and grow in their career path. - Monitoring and identifying customer adoption, maturity and growth trends to design the most accurate strategy to achieve value.
- Strategic Account ManagerAvatureMar 2017 - May 2019 (2 years 3 months)- Navigating complex client organizations, quickly understanding their business objectives and helping them reach them. Being the driver of retention, adoption, expansion, and advocacy, positioning myself as their partner throughout the customers. - Providing a best in class support to our customers. - Identifying customer needs and collaborating cross team to ensure a successful delivery. Project Managing multiple tech services projects.
- PInternational Sales DirectorPeninsula PressMay 2016 - Oct 2016 (6 months)- Produced countries’ strategic economic reports to attract FDI. Organized business conferences to present investments portfolios. Identified market opportunities by holding meetings with decision-makers. - Handled sophisticated negotiations with C-suits executives and government officials. Funds and sponsorship attraction. PR and networking. Managed a team, suppliers and external third parties.
- IRegional Sales DirectorINTERNATIONAL INVESTMENT GUIDE LIMITEDJun 2014 - Feb 2016 (1 year 9 months)IIG Produced country economic reports - published in The Miami Herald, Fortune Magazine and National Geographic- to attract FDI. I was in charge of Market researches, Market openings and public relations. Lead sophisticated Negotiation with C-suits executives and government officials to close advertising spaces sales deals. Supervise the team and was responsible of the success of the projects, meaning achieving sales objectives. Locations: Brasil, Curaçao, Suriname & the Caribbean
- GFounder - Business Development Strategy ConsultantGrunfeld GroupMar 2014 - Mar 2020 (6 years 1 month)- Design, implemented and managed consulting projects for entrepreneurs and start ups focused on business strategy, sales, e-commerce, communication and pitching. - Developed innovative and achievable strategies and operating models after the evaluation of multiple strategic options.
- HB2B Business Development ManagerHEM SurinameMar 2013 - Jul 2014 (1 year 5 months)Designed and implemented a new business unit (B2B) through an e commerce platform. Handled Marketing investigations to define the product portfolio. Developed a sales strategy to open a new market channel (GTM). Worked with Developers to design the e-commerce architecture and logic. Hired, trained and coached the team.
- PInternational Sales DirectorPeninsula PressOct 2010 - Oct 2012 (2 years 1 month)Produced countries' economic reports - published in Foreign Policy and Exame- to attract FDI. Identified market opportunities by holding meetings with decision-makers. Handled sophisticated negotiations with C-suits executives and government officials. PR and networking with country leaders. Trained and managed the team. Roadshow production in New York: conference organization, speakers selection, public relations and logistics. Locations: Mozambique, Cape Verde, Equator, Suriname, New York, Colombia, Perú and Argentina
- MBuyerMusimundoOct 2008 - Oct 2009 (1 year 1 month)Responsible for the planning, selecting and buying for the DVDs business unit. My duties included market research, competitor analysis, product evaluations and testing, monitoring purchase orders and creating reports for the management team.
- Junior SalesJohnson & JohnsonAug 2007 - Mar 2008 (8 months)
Education
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- ATS CertificationAvatureDec 2021
- Google Ads and Facebook AdsDomestikaAug 2021
- Avature CRM CertificationAvatureJun 2021
- IMaster's degree, International Cooperation and Project ManagementInstituto Europeo Campus StellaeJan 2012 - Jan 2013 (1 year 1 month)
- Bachelor of ScienceUniversidad Torcuato Di TellaJan 2004 - Jan 2008 (4 years 1 month)
Publications
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- Suriname Reaching Out To The WorldForeign PolicyOct 2012
- GGuayaquil The Power of PartnershipAug 2012
- PPeru "We have 20 Machu Picchus"Jan 2012
- Colombia Seeking New FriendsForeign PolicySep 2011
- MMozambique Private Sector Poised for ProgressJan 2011