Patrick Heaney

Content Partner Manager

Vevo

Mar 2019 - Current (7 years 5 months)

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Audience Development Manager

The Foundry at Time Inc.

Jun 2017 - Jun 2018 (1 year 1 month)

• Developed social media voice, distribution strategies, and community management for The Foundry while overseeing Facebook Business Manager for Time Inc. and its affiliated brands. • Executed 50+ high-impact paid social campaigns, generating $4.4M in digital revenue for Time Inc. and achieving 1MM yearly page views for enterprise clients. • Managed social product strategy to drive growth and editorial objectives, utilizing Microsoft 365 for all documentation and presentations to enhance team collaboration and efficiency. Additionally, employed Adobe Photoshop to create compelling mock-up social ads that effectively captured audience attention, and leveraged LinkedIn Sales Navigator to optimize LinkedIn social campaigns, further expanding o

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Video Distribution Manager

Refinery29 Inc.

May 2016 - Dec 2016 (8 months)

• Managed multi-platform video distribution processes (OTT / YouTube MCN) and served as YouTube channel manager for Refinery29 original content, driving subscriber growth from 200K to 600K. • Utilized data insights to inform the creation of original YouTube series, upheld a weekly programming schedule, and achieved substantial channel growth with an emphasis on content strategy. • Led end-to-end development and distribution of YouTube-optimized short-form content with a focus on audience growth. Additionally, employed Adobe Photoshop to create engaging YouTube thumbnails that enhanced viewer attraction and utilized Monday.com to effectively coordinate and schedule our YouTube programming, ensuring timely content delivery and maximizing audi

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Distribution & YouTube Platform Manager

CollegeHumor

Jul 2014 - May 2016 (1 year 11 months)

• Led all aspects of distribution, from programming to optimization for all CH Media YouTube channels, including CollegeHumor, CH2, WatchLoud, Dorkly, & Drawfee. • Strategically grew CollegeHumor's YouTube audience from 7M to 11M subscribers during my tenure. • Produced a monthly live show and a 6-part YouTube series for the Drawfee channel. • Utilized Monday.com for effective scheduling of YouTube releases, ensuring timely content delivery. • Employed Microsoft 365 for documentation and presentations, facilitating seamless communication and project management. • Created engaging thumbnails using Adobe Photoshop, enhancing the visual appeal of video content and attracting a larger audience. • Leveraged HubSpot for client and campa

Coordinator, YouTube Special Projects

The Orchard

Sep 2013 - Jun 2014 (10 months)

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Production Coordinator

Manhattan Neighborhood Network

Dec 2012 - Jun 2014 (1 year 7 months)

• Managed efficient studio operations, overseeing producer check-in/out, equipment preparation, and technical issue resolution. Operated the switchboard for live and taped productions, including The Chris Gethard Show. • Provided expert technical and creative consultation to independent producers for their weekly and monthly public access shows. Additionally, I engaged in social media marketing, YouTube marketing, and social media engagement, which enhanced the visibility of our productions. I developed social media strategies and performance tracking methods to assess the impact of our outreach efforts, ensuring that all tasks were executed effectively and that I gained valuable skills during my time in this role.

Production Assistant

MTV Networks

Jan 2011 - Feb 2012 (1 year 2 months)

• Strategically scheduled content for MTV, MTV2, VH1 , CMT, and LOGO across various platforms, including iTunes, Amazon, XBOX, Sony, Samsung, HULU, Netflix, Vudu, Xfinity, and Comcast. • Maintained a record of the weekly and monthly top 100 shows on iTunes, categorized by genre. • Provided valuable assistance with production activities, transcribed interviews to facilitate the editing process, and offered administrative support as needed.

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