Parth Goghari

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Digital Marketing Lead

Protouch Skin

Oct 2023 - Current (2 years 11 months)

• Strategized and executed Google and Meta Ads campaigns tailored for Direct-to-Consumer (D2C) e-commerce brands. • Established and nurtured relationships with affiliates to broaden brand reach, enhance visibility, and drive sales growth. • Managed backend adjustments via Shopify during sales campaigns to optimize performance and user experience. • Developed comprehensive strategies and executed WhatsApp and Email marketing campaigns to engage and retain customers effectively. • Spearheaded a team of customer support professionals, providing leadership and guidance to deliver real-time solutions and ensure customer satisfaction. • Collaborated with designers to conceptualize and create ad creatives, organizing them into stru

Campaign Manager

Search Engine People

Sep 2021 - Jul 2023 (1 year 11 months)

• Successfully managed campaigns for high-profile clients like Subaru Canada and Panasonic Canada, handling a substantial monthly budget of $3M. • Demonstrated strong client communication skills, understanding their requirements, and delivering desired results. • Achieved an impressive 3x increase in leads for one client compared to the previous month. • Expanded clients' presence across various platforms, including Google search, display, discover, and video, as well as employing different tactics on Microsoft Bing and MSAN, LinkedIn, and Twitter. • Executed programmatic ads on the StackAdapt platform.

Sr. PPCAnalyst

Blurbpoint Media

Nov 2020 - Aug 2021 (10 months)

• Led and mentored a team, fostering their professional growth and expertise in the PPC domain through comprehensive training. • Formulated media plans to provide clients with a clear understanding of budget allocations and expected outcomes. • Collaborated closely with developers to optimize clients' websites for PPC campaigns.

Digital Marketing Executive

Beardo

Aug 2019 - Oct 2020 (1 year 3 months)

• Propelled profits to new heights with a 2.57x Return on Advertising Spend (ROAS) on Google Ads, turning clicks into conversions.

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Jr. SEMAnalyst

Octos Digital Marketing Agency. Now Uplers, Mavlers

Feb 2018 - Jul 2019 (1 year 6 months)

• Progressed from SEM trainee to SEM executive, eventually earning the position of Jr. SEM Analyst within 1.5 years. • Managed a substantial budget of around 2 crores for PPC activities on Google Ads, Facebook, Instagram, and LinkedIn, catering to diverse industry clients, including Travel, Real Estate, E-Commerce, Medical, Education, Not for Profit, and NGO. • Conducted account auditing, providing data-driven recommendations to maximize ROI through Google Analytics and SEMRush. • Utilized Google Ads Scripts to automate and streamline the campaign management process, optimizing time-consuming activities and enhancing monitoring capabilities. Additionally, leveraged Business Intelligence (BI) skills to create comprehensive monthly

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