Paola Turriago Molinas

F

MARKETING AND SALES MANAGER

FACIAL DR DANIEL MOLINA SAS (Aesthetic and Health Clinic)

Sep 2022 - Current (2 years 9 months)

Developed and led marketing campaigns that increased customer engagement by 30%. Managed multiple CRM platforms, reducing response time by 35% through automation. Spearheaded business development strategies, driving a 20% increase in sales. Designed and executed social media and digital marketing strategies aligned with company goals. Optimized internal workflows, enhancing customer experience and lead conversion. Led community management efforts, improving brand reputation and audience engagement.

EXECUTIVE PROGRAMMATIC - COCA COLA

GroupM

Apr 2022 - Sep 2022 (6 months)

Managed and optimized paid media campaigns on platforms like DV360, TTD, PromoteIQ, Prism, and Amazon Ads. Conducted performance analysis, optimizing ad spend and ROI. Ensured quality control for launching new digital ad campaigns. Maintained daily campaign reports to track KPIs and provide insights to stakeholders.

C

ADMINISTRATIVE MANAGER

COOL & HEAT INTERNATIONAL SAS

Jun 2019 - Apr 2022 (2 years 11 months)

Developed and implemented marketing strategies to increase brand visibility. Managed supplier relationships and negotiated contracts, optimizing operational costs. Led HR operations, including payroll, hiring, and compliance with company policies. Executed digital advertising campaigns, improving customer engagement. Oversaw international trade operations, including currency negotiations and logistics. Designed and implemented workflow improvements, reducing operational inefficiencies by 15%.

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FOUNDERAND PARTNER

LA BOTELLERIA

Jan 2018 - Mar 2022 (4 years 3 months)

Product development, marketing strategy, and sales. Closing B2C deals through strategic networking. Conducting market research to continuously adjust products and strategies based on trends.

Paola Turriago Molinas

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Paola's behavioral traits
Paola's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.