Paola Mares

A

Marketing Assistant

A4R Agency

Jul 2024 - Sep 2024 (3 months)

• Developed marketing campaigns for more than 5 clients for their real estate developments based on strategic KPIs. • Implemented advertising campaign optimization strategies for Google Ads and TikTok Ads. • Led the improvement of the landing pages of more than 5 clients using SEO, SEM, and Google Search Console. • Built the sales funnel used by more than 5 clients, resulting in sales of 5 million pesos. • Provided pioneering solutions on how to use data analysis tools such as Looker Studio, Python, and Power BI. • Helped with solutions to improve the scalability of the content written for each social network. • Improved PPC, ROI, and ROAS for the more than 5 clients I work with. • Utilized ManyChat to generate 2 milli

Head of Marketing

8belts

Dec 2023 - Jun 2024 (7 months)

• Develop the Growth Marketing strategy based on the needs of Anxo Perez and 8 Belts • Optimize Anxo's strategy based on an analysis of the data from his Instagram and Tiktok account using KPIs • Design the scripts and graphic line of all his videos that gained more than 2M views and more than 200k followers on Instagram and Tiktok • Development of the sales funnel for customer acquisition through Instagram stories and email marketing • Implementation of automations for redirecting people to the sales funnel with sales of 1M dollars • Improvement of ROAS, Retention Rate and Subscription Rate of short videos and email marketing

E

Head of Marketing

El Sensei Coach

Mar 2023 - Dec 2023 (10 months)

• Improved content creation strategy oriented towards Growth Marketing, based on KPIs. • Utilized Locker Studio, Pandas, and Power BI to manage marketing campaign data effectively. • Created an Email Marketing campaign with Mailchimp and developed a graphic line, resulting in a 20% decrease in bounce rate and unsubscriptions. • Optimized the landing page of Sensei Coach Academy using SEO and heat maps, achieving total sales of 2.5 million dollars. • Additionally, generated Manychat templates for each video uploaded to Sebastián Rodríguez's account, enhancing audience engagement through tailored content.

M

Content Marketing Head

Maybelline Korea

Jun 2020 - Apr 2021 (11 months)

Genere contenidos para la marca Maybelline en sus redes sociales, creación de campañas de anuncios y trabaje activamente en la mejora de página web del ecommerce como en la escucha social de los comentarios en redes sociales.

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Paola's behavioral traits
Paola's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.