Paola Andrea Flórez

Paola Andrea Flórez

About

Detail

| Product Marketing | Brand Management | Market Intelligence | Go-to-Market Strategy | Global Brand Expansion Colombia |
Colombia
Contact Paola regarding: 
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Full-time jobs
Flexible work
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Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • H
    Marketing & Business Operations Manager public Remote experience
    Hermosa America S.A.S
    Jan 2025 - Current (1 year 6 months)
    Responsibilities: 1. Design and implement the comprehensive marketing and brand expansion strategy across Colombia and Latin America, working in synergy with the corporate team in Korea, coordinating internal and external teams across digital initiatives, symposiums, national and international congresses, and brand positioning in the medical-aesthetic sector. 2. Develop and execute Go-To-Market strategies for new product launches and brand repositioning, integrating market analysis, audience segmentation, and value proposition definition to maximize business impact. 3. Manage and analyze digital marketing campaigns on a weekly basis, optimizing advertising investment, generating original content, and developing market intelligence to identi
  • S
    International Sales Executive for South America public Remote experience
    Soliplast S.A
    Jul 2023 - Jan 2025 (1 year 7 months)
    Responsibilities: 1. Manage and develop international markets across Peru, Ecuador, Bolivia, and Chile, identifying niche opportunities by industry and region through market analysis, competitive intelligence, and distributor performance tracking. 2. Conduct competitive analysis across assigned markets, benchmarking pricing, product portfolio, and positioning to propose differentiation strategies and market-specific product development. 3. Coordinate participation in international trade shows, leading design decisions, brand image, and presentation materials, while generating performance reports for senior management. Achievements: 1. Identified the fishing industry in Chile and Peru as a high-potential strategic niche, detecting the need
  • Hunty
    Placement Mentor public Remote experience
    Hunty
    Sep 2022 - Jul 2023 (11 months)
    Responsibilities: 1. Provide personalized advice from start to finish to clients in Colombia enrolled in the employability focused training program, making use of competencies such as profiling, active listening, consultative counseling and assertive communication. 2. Apply and make use of my business and networking skills for the effective procurement of job opportunities for Huntys (enrolled in the program) and promote their visibility in the labor market through partnerships with companies and recommendation to recruiters. In addition to managing their follow-up through a native application and the consultation of indicators in Metabase. 3. Train, prepare and lead 21 people in interview processes through Storytelling, simulations and
  • L
    Customer Path Finder public Remote experience
    LATAM LA HAUS
    Jul 2021 - Jul 2022 (1 year 1 month)
    Responsibilities: 1. Contact, profile, initial advice, and consultative selling of housing projects with national and international clients interested in the Cali and Eje Cafetero market. 2. Generate client interest evaluation and send recommendations to schedule visits to housing projects or the presentation of these through specialized Webinars. 3. Perform visit scheduling, follow-up and closing of clients, in addition to creating tracking Dashboards for personal and team management metrics through CRM Salesforce. Accomplishments: 1. I was recognized as best CPF of the month with 252% sales metrics compliance. 2. I achieved best CPF for NON VIS sales management with a monthly quota of minimum 6 units. 3. I was recognized for havin
  • Dimel Ingeniería S.A.
    Analista Comercial Líder
    Dimel Ingeniería S.A.
    Aug 2019 - Jul 2021 (2 years)
    Responsibilities: 1. Prepare and submit bids nationally and internationally for VIP clients, in addition to managing awarded or assigned accounts for clients such as EPM Group, Celsia and Enel Group. 2. Create orders of orders from national and international VIP clients, follow up on the consumption of awarded contracts, in addition to projecting and meeting billing goals. 3. Perform sales reports, generate strategies for effective sales, update contract prices and cost (quote) business abroad in assigned markets (Peru, Chile and Ecuador) through ERP SAP. Achievements: 1. Met monthly billing goal for 6 months in a row 2. Achieved the highest turnover milestone ever recorded in the company's history, reaching 157%. 3. I obtained the
Education verified_user 0% verified
  • Universidad del Valle (CO)
    Master's Degree in International Trade
    Universidad del Valle (CO)
    Aug 2021 - Jul 2023 (2 years)
  • U
    Diploma in Effective Business in International Markets
    Universidad del Valle, Santiago de Cali
    Jan 2019
  • U
    Bachelor's Degree in Finance and International Business
    Universidad del Valle, Santiago de Cali
    Aug 2015 - Apr 2020 (4 years 9 months)