Pamela De la Mora Martinez Visual Storyteller & Brand Strategist

Freelance Senior Graphic Designer

Freelancer Self Employed

Aug 2025 - Current (1 year)

Lead end-to-end creative execution for an international client base, specializing in brand identity, digital marketing, and editorial design Partnered with an Illinois-based Political Marketing Agency to serve over 100 political campaigns since 2022, developing unique visual identities for each candidate that authentically reflected their messaging and personality Manage multiple high-priority projects simultaneously, acting as an outsourced creative for organizations seeking premium visual storytelling Partnered with a Mexico-based marketing agency to lead creative direction for 40+ diverse client accounts, streamlining asset production while maintaining brand consistency across all platforms. Provide a unique blend of high-level design th

Creative Lead

SYSPRO

Dec 2016 - Aug 2025 (8 years 9 months)

As the creative engine for the Americas Marketing team, I translated marketing strategy into high-impact visual experiences. I owned the brand's visual identity across all digital and print channels, delivering a wide range of projects from concept to completion. - Managed all web design and development on WordPress and Hubspot, including landing pages and email templates to support marketing campaigns. - Designed a cohesive suite of sales and marketing collateral: presentations, brochures, case studies, and social media assets. - Led the creative execution for major trade shows, including booth design and promotional items. - Ensured brand consistency and design excellence across all projects in the Americas region. - Explored AI tools

Senior Web Marketing Specialist

Epicor

Oct 2011 - Nov 2016 (5 years 2 months)

- Paid Search Landing Pages (PPC) - Digital campaigns, including Landing Pages, Email, Online Advertising - Microsites - Brand development and design - Website updates, including design and front-end development - Google Analytics reports - Involved in recruiting and training

Graphic Designer

SOFTTEK

Aug 2010 - Mar 2011 (8 months)

As a dedicated designer for the pre-sales team, I was responsible for translating complex concepts and technical details into visual stories that would help close sales.

Pamela De la Mora Martinez

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