Pablo Valencia

S

Country manager

Stream Ads Latinoamerica

Apr 2023 - Current (2 years 1 month)

- Commercial management, administration, business development, and digital strategy for Stream Ads in various Latin American countries. - Direct management and negotiation with suppliers, brand launch, international representation, profitability, and execution of the business model.

q

Senior digital media planner

qudox

Jan 2022 - Current (3 years 4 months)

- Planning, development, and implementation of multimedia campaigns and digital advertising strategies across various platforms (Facebook, Instagram, X (Twitter), Google Ads, LinkedIn, Spotify, Programmatic, and Connected TV) and Email Marketing strategies. Data/result analysis focused on campaign KPIs and brand objectives. - Direct management of suppliers. Negotiation and purchase of advertising spaces in Programmatic, Connected TV, and more.

I

Digital media planner

Ideaworks International

Jan 2021 - Jan 2022 (1 year 1 month)

- Development of communication strategies, including copywriting, traditional and digital media planning, audience segmentation, execution of advertising campaigns (Facebook, Instagram, Twitter, LinkedIn, Google Ads), email marketing, creation of native forms, CRM integration, among others. - Coordination with suppliers and over twenty commercial client accounts in industries such as retail, banking and financial services, pharmaceuticals, real estate, and construction.

T

Internal Communications / Social Media Content Marketing

Termoencogibles, SA de CV

Jan 2020 - Mar 2020 (3 months)

- Implementation of a comprehensive internal communication campaign aimed at ensuring the proper reception and adaptation of Termoencogibles' employees and administrative team to the "Empowerment 4.0" learning project. This project aligns the company's vision with the innovation of its processes through new technologies. - Digital Marketing Strategies for internal and external communications of the company

Project leader - innovation mobilizers / Social Media Content Consultant

Banco Agricola

Jan 2020 - Aug 2020 (8 months)

- Initiative focused on creating a rewards and loyalty structure for the network of businesses and establishments associated with the Bank, as well as for acquiring new clients. - Market research and user experience conducted using the Design Thinking methodology. Results and recommendations, as well as an execution plan, were presented to the CEO and the Board of Vice Presidents of Banco Agrícola. - Digital Marketing Strategies for the launch and development of the project.

Pablo Valencia

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Pablo Valencia