pablo leon

Marketing leader, demand generation

Nuptum S.A.S

Nov 2024 - Apr 2025 (6 months)

Cold calling, prospecting, lead generation, marketing strategies

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Marketing & Advertising Director, Partner

Codifex

Nov 2023 - Current (2 years)

Successfully established and managed partnerships with major supermarket chains across Colombia, resulting in increased product distribution and market penetration. Developed and executed comprehensive sales strategies to achieve revenue targets and exceed sales quotas consistently. Conducted market research and analysis to identify new business opportunities and expand product offerings. Built and maintained strong relationships with key decision makers within the retail industry. Managed a sales team responsible for generating leads, closing deals, and providing excellent customer service.

L

Communications Director, Political Analyst

Liga de gobernantes anticorrupción

Sep 2023 - May 2024 (9 months)

As the Communications Director and Political Analyst, I developed and executed comprehensive campaign strategies, managed media relations, and conducted in-depth political analysis to inform decision-making. In addition to these core responsibilities, I utilized various CRM tools such as HubSpot and Zoho to enhance our outreach efforts. This involved daily engagement with these platforms to track interactions and manage relationships effectively. Furthermore, I was responsible for prospecting and aligning meetings with several candidates and prospects, which fostered organic engagement and helped establish lasting alliances within the political landscape. Additionally, I planned and executed several content campaigns, which included content

D

SaaS Sales Representative

DAnalytics S.A.S

Apr 2022 - Sep 2023 (1 year 6 months)

*Key Responsibilities:* * Generated new business opportunities through cold calling, prospecting, and networking activities. * Conducted in-depth needs assessments to identify potential clients and understand their specific requirements. * Developed and executed sales strategies to achieve quarterly and annual sales targets. * Presented product demonstrations to prospective clients, highlighting key features and benefits. * Negotiated contracts and pricing terms with clients. * Managed customer relationships post-sale, ensuring customer satisfaction and upselling opportunities. * Collaborated with cross-functional teams (e.g., marketing, customer success) to deliver a seamless customer experience. Additionally, I utilized content managemen

Call Center Sales Director, Traffic Manager, lead generation

Ehomaki Sushi Wok

Feb 2022 - Mar 2023 (1 year 2 months)

Managed customer service operations, optimized advertising campaigns, and created visual content to enhance customer engagement. Developed and implemented effective sales strategies for call center operations, driving revenue growth and improving customer satisfaction. Additionally, utilized CRM tools such as Zoho and HubSpot to streamline customer interactions and data management, while overseeing marketing strategies that involved content writing and content management to ensure cohesive messaging across all platforms.

R

Communications Director in Customer service, Social Media Manager

Renace Fashion Studio

Aug 2021 - Jun 2022 (11 months)

As the Communications Director in Customer Service and Social Media Manager, I created and managed online communities to enhance customer engagement and brand loyalty. My role involved ensuring that all stakeholders were aligned with our communication strategies, particularly in fostering relationships with new brands interested in partnerships, such as those related to Miss Universe in Colombia. Additionally, I utilized skills in cold calling and sales development to establish connections and develop business opportunities, ensuring that our outreach efforts were effective and aligned with our overall strategic goals.

E

Branding & Creative Director, Communication leader in Customer Service, Advertising Manager, sales agent

Elements Group

Jun 2020 - Dec 2022 (2 years 7 months)

As the leader in communications, I developed various strategies to enhance customer service and online consultative sales, leveraging CRM and SEO techniques to optimize performance. Additionally, I managed all sales and buying operations in China and Colombia, where my experience as a marketing and sales director allowed me to thrive in several businesses that originated from cold calling efforts. This included facilitating meeting alignments and successfully closing sales, which contributed to the overall growth and success of the organizations I worked with. Furthermore, my role as the commercial and international buying director at Elements Group involved extensive industrial prospecting, where I actively sought out the best suppliers in

W

Marketing & Advertising Director, Videographer, Community Manager

WAGYU STEAK & CO

Feb 2019 - Mar 2020 (1 year 2 months)

Successfully implemented paid advertising campaigns to increase sales of frozen meat. Developed training programs for customer service staff based on CRM. Additionally, directed B2C sales channels, creating and implementing sales strategies across social media, digital commerce, and other channels, which significantly boosted the company's sales performance.

S

Founder, Marketing director, Advertising Director, Customer service, sales advisor

SIOUX URBAN GRILL

Jan 2019 - Current (6 years 10 months)

Creating marketing strategies to drive customer acquisition and retention. Created Profund client negotiation strategies, Created engaging content for social media platforms and managed paid advertising campaigns on Meta and Google Ads. Based on CRm

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