Pablo Triulzi

K

VP of Partnerships and Media

Kids Corp

May 2022 - May 2024 (2 years 1 month)

- Project Manager, Roblox Ad Network (ad-server + devs media partners) - Creation of advertising formats in Roblox (concept, technicals, business model) - Development of player acquisition models for Roblox and Fortnite - Kick-off of in-game & CTV offer integration (in progress)

R

Head of Marketing

RedGPS

Jan 2021 - Feb 2022 (1 year 2 months)

- SaaS KPI dashboard definition and implementation (ARPU, CLT, LTV, MRR, Churn, CAC, NPS) - +40% mo lead increase Q4’20 vs Q2’21 - Competitiveness boost by redefining commercial offering through ACS analysis

Head of Marketing

Doppler

Jul 2019 - Dec 2020 (1 year 6 months)

- +300% mo lead increase YoY while maintaining SLA 15% SQL - Inbound sales revenue up 30%, Outbound +200%, avg ticket +20% - New accounts cost from paid media down 37% ($12.1 to $7.6)

S

Marketing and Business Advisor - Digital Transformation

Self-employed consulting

Feb 2017 - Jun 2019 (2 years 5 months)

- Negotiation of government contracts to secure 2000+ street lights installs in Campana city, preventive pruning in San Isidro and 5000+ security cameras in Tigre, Vicente López, Mar del Plata and San Martín (public services company) - Dealership network set-up (countrywide AR) and digital transformation (landscaping and construction machinery company) - E-commerce project, development and launch (kitchen and bath accessories retail company)

D

Marketing Director (CMO)

Darriens

Jun 2013 - Jan 2017 (3 years 8 months)

- CPL down 65% ($5,5 to $1,95) - LTV increase 75% ($200k to $350k) - Led the rearrangement of Company structure (cutting CEO dependencies from 16 to 4 associates)

G

Marketing Manager

Grupo Robayna-Autofrance

Jun 2012 - May 2013 (1 year)

- Led digital business launch: 2012 $3.4M + 2013 $4.8M - Inter-company marketing team building (Robayna-Autofrance) reducing acquisition costs by 15% - Led CRM implementation - Effective sales ad costs reduced by 35% ($154 to $100) - 3x relevant website traffic without budget increase

D

Founder - Managing Director

Darriens

Jan 2009 - Dec 2011 (3 years)

- Company start-up, 414% (‘09-‘10) and 204% (‘10-‘11) YoY growth - Additional revenue added by Social Media (+15%) and Ad-Network (+45%) business units creation - Alibaba – MercadoLibre project leader (Alibaba’s sourcing platform inside MercadoLibre) - Regional expansion (BR, MX, CL)

Ad Sales and New Business Manager

Navent

Jul 2008 - Dec 2008 (6 months)

- $667k in marginal sales added creating ‘Employer Branding’ business - 80% of ad sales target completion vs. 60% forecasted in a recessive economy ($267k vs. $200k of $333M ad sales target)

O

Online Ad Sales Executive

Sep 2007 - Jun 2008 (10 months)

- +20% ’07 sales revenue ($1.7M to $2M) - +25% ’08 sales revenue ($2M to $2.5M) - Developed a pre-sales program. Results: 90% of annual target ($1.8M of $2M) pledged by advertisers by March ’08

M

Marketing & Sales Manager

Apr 2001 - Aug 2007 (6 years 5 months)

- Operational costs reduced by 21% ($293k to $231k) - LTV increased by 30% projected - Spanish market development +$300k

Pablo Triulzi

About

Detail

Timeline

Résumé

Pablo Triulzi new_releases

About

Detail

Pablo Triulzi