Nwabunwanne Unamma

Nwabunwanne Unamma

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Cold Traffic Copy, Funnel Optimization & Customer Retention Specialist
Lagos, Nigeria

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Résumé


Jobs verified_user 0% verified
  • Sixth Collective
    Email & SMS Specialist
    Sixth Collective
    Sep 2024 - Current (1 year 10 months)
    I help ecommerce brands untangle their retention marketing, increase revenue and smoothen their lifecycle journey using my experience in email, SMS & direct mail marketing.
  • Celsius
    CRM Marketing Strategist
    Celsius
    May 2022 - Apr 2024 (2 years)
    As a CRM Marketing Strategist, I designed and led the lifecycle marketing strategy through email, SMS, and direct mail, ensuring the customer retention engine operated efficiently for the brands under my management. I focused on clients' long-term success by conducting ongoing tests and making data-driven decisions on flows and campaigns. Additionally, I leveraged tools such as Claude, ChatGPT, and Gemini to enhance my marketing strategies, utilizing their capabilities to analyze customer data and optimize engagement. I also created compelling visuals and GIFs using Nano Banana, which contributed to more engaging email and SMS marketing campaigns, ultimately driving higher customer retention and satisfaction.
  • Celsius
    Ecommerce Email & SMS Optimization Specialist
    Celsius
    Jan 2022 - Apr 2022 (4 months)
    Spearheaded the continuous improvement and optimization efforts for 100 Celsius ecommerce clients by auditing client Klaviyo accounts and identifying/implementing opportunities, tests, and reporting.
  • NIGERIAN BREWERIES PLC
    Maintenance Engineering
    NIGERIAN BREWERIES PLC
    May 2017 - Oct 2017 (6 months)
Education verified_user 0% verified
  • Nnamdi Azikiwe University
    Bachelor of Engineering - BE, Agricultural & Bioresources Engineering
    Nnamdi Azikiwe University
    Jan 2013 - Dec 2018 (6 years)