CRM Marketing Strategist
Celsius
May 2022 - Apr 2024 (2 years)
As a CRM Marketing Strategist, I designed and led the lifecycle marketing strategy through email, SMS, and direct mail, ensuring the customer retention engine operated efficiently for the brands under my management. I focused on clients' long-term success by conducting ongoing tests and making data-driven decisions on flows and campaigns. Additionally, I leveraged tools such as Claude, ChatGPT, and Gemini to enhance my marketing strategies, utilizing their capabilities to analyze customer data and optimize engagement. I also created compelling visuals and GIFs using Nano Banana, which contributed to more engaging email and SMS marketing campaigns, ultimately driving higher customer retention and satisfaction.