Niquee Pepito Balbin Social Media Marketing Strategist at 360 Web Designs

Social Media Manager

Philippine Eagle Foundation

Jun 2024 - Feb 2025 (9 months)

As the Social Media Manager for the Philippine Eagle Foundation, I oversee all social media accounts to enhance conservation advocacy, branding, and marketing efforts. My role involves developing and executing brand strategies that resonate with our audience, utilizing storytelling techniques to engage followers effectively. I conduct A/B testing to refine our messaging and creative strategies, ensuring optimal engagement and growth across platforms. Additionally, I leverage artificial intelligence (AI) for content creation, streamlining our processes and enhancing the quality of our posts. I also maintain a robust data bank to ensure data hygiene, which supports our analytics efforts and informs our growth marketing strategies. This compre

Communicatons and Media Officer

Philippine Eagle Foundation

Mar 2024 - May 2024 (3 months)

As a Communications and Media Officer, I am responsible for creating newsletters that provide advocacy updates and initiating comprehensive communication plans for both internal and external affairs. I manage media relations to ensure effective press releases and maximize media exposure. Additionally, I leverage my skills in A/B testing to analyze the effectiveness of various communication strategies, enhancing our outreach efforts. While design direction is not my primary focus, I apply creative strategy principles to ensure that our messaging aligns with brand development and storytelling objectives, ultimately strengthening our brand strategy and engagement with our audience. Furthermore, I handle social media campaigns to amplify our ad

Professional Freelancer

Kinetic Innovative Staffing

Feb 2024 - Current (2 years 4 months)

As a Professional Freelancer, I specialize in managing diverse projects across various industries, ensuring timely delivery and high-quality outcomes that meet client expectations. My expertise in project management allows me to effectively coordinate tasks, resources, and timelines, while my freelancing experience has honed my ability to adapt to different client needs and work independently. Additionally, I leverage artificial intelligence (AI) tools for content creation and SEO copy, enhancing the quality and visibility of my work, which ultimately contributes to the success of my clients' projects.

Social Media Marketing Strategist

Web Designs

Feb 2024 - Current (2 years 4 months)

As a Social Media Marketing Strategist, I developed and implemented comprehensive marketing strategies that enhanced brand visibility and engagement across various platforms. My expertise in social media marketing and content creation allowed me to craft compelling narratives that resonated with target audiences. I employed A/B testing to optimize campaign performance, ensuring that our messaging was both effective and aligned with brand development goals. Additionally, I provided design direction and creative strategy to maintain a cohesive brand identity. Leveraging analytics, I tracked performance metrics to inform future strategies. Furthermore, I utilized artificial intelligence (AI) to enhance our publication materials, captions, and

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Online ESL Teacher

Joy English

Sep 2023 - Feb 2024 (6 months)

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Freelance Copywriter & Content Writer

Maven Society

Apr 2022 - Sep 2022 (6 months)

- As a Freelance Copywriter & Content Writer, I specialize in creating engaging content for clients' blogs and email marketing strategies, ensuring alignment with SEO best practices to enhance online visibility. My expertise in storytelling and brand development allows me to craft compelling narratives that resonate with target audiences. Additionally, I utilize A/B testing to refine content effectiveness and drive higher engagement rates. While design direction is not my primary focus, I understand its importance in creating visually appealing content that complements written material. Furthermore, my experience in healthcare marketing, particularly discussing wellness topics for mom entrepreneurs, enables me to connect with a niche audien

Freelance Content Writer

Beta Company

Jan 2021 - Jan 2022 (1 year 1 month)

As a Freelance Content Writer, I specialize in crafting engaging content that highlights the company's products and services, ensuring that each piece resonates with the target audience. My expertise in content writing, storytelling, and brand development allows me to create compelling narratives that enhance brand identity and drive customer engagement. Additionally, I incorporate design direction by selecting and integrating relevant images for website blogs, which not only enriches the content but also improves visual appeal and user experience. Through a creative strategy, I ensure that all written materials align with the overall marketing goals, effectively communicating the brand's message.

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Assistant Customer Relations Officer

GlobalTalk BPO GTalk BPO

Dec 2019 - Feb 2024 (4 years 3 months)

As an Assistant Customer Relations Officer, I was responsible for assessing CRM information quality and ensuring effective client communication, acting as a data steward to maintain accurate and up-to-date client records. My role involved managing candidate relationships to enhance customer satisfaction and engagement. Additionally, I utilized A/B testing techniques to optimize email marketing campaigns, allowing for more targeted communication strategies that improved client outreach. I also applied brand strategy principles to align our messaging with customer expectations, ultimately fostering stronger relationships and enhancing the overall customer experience. Furthermore, I incorporated growth marketing principles by leveraging data s

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Administrator

Elite Training Institute RTO

Aug 2019 - Dec 2019 (5 months)

As an Administrator, I am responsible for overseeing daily operations, ensuring efficient administrative processes, and supporting various departments to enhance productivity. My role involves managing schedules, coordinating meetings, and maintaining accurate records to facilitate smooth communication within the organization. Additionally, I leverage my skills in A/B testing to analyze the effectiveness of internal communications and optimize our outreach strategies. I also provide design direction for internal branding initiatives, ensuring that our materials align with the overall brand strategy and development goals. By integrating these elements, I contribute to a cohesive and professional image that supports our organizational objecti

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Customer Service Specialist

You First Global Solutions

Feb 2019 - Dec 2019 (11 months)

As a Customer Service Specialist, I effectively entertained customer queries through inbound and outbound calls, as well as emails, ensuring a high level of customer satisfaction. My role involved not only addressing customer concerns but also utilizing my understanding of brand strategy to enhance customer interactions and promote our services. Additionally, my experience in design direction allowed me to communicate product features more effectively, ensuring that customers received clear and engaging information about our offerings. Furthermore, I leveraged lead generation skills through social media marketing (SMM) and cold calling in a B2C context, which not only contributed to expanding our customer base but also enriched my interacti

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Social Media Marketer

Eayana Corporation

Sep 2017 - Dec 2019 (2 years 4 months)

Marketing, Blogging, Client Communication and Managing Documents

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Internship

Civil Service Commission Region XI

Feb 2017 - May 2017 (4 months)

Office work, Paper work, Managing and Servicing Clients

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Online Teacher

ICan English Online Co Ltd

Apr 2016 - Aug 2016 (5 months)

Teaching Basic and Communicative English to Marine Students in Incheon, Korea

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Associate Editor

The Vision Publication

Jan 2016 - Jan 2017 (1 year 1 month)

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Literary Editor

The Vision Publication University of Southeastern Philippines

Jan 2015 - Jan 2016 (1 year 1 month)

Niquee Pepito Balbin

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