WHO I AM
Digital Strategy Manager with 6+ years driving integrated media and
growth transformation for global and regional brands across FMCG,
automotive, finance, and travel sectors.
WHAT I DO
→ Design and lead full-funnel digital strategies (brand to performance)
→ Build scalable measurement frameworks & analytics governance
→ Standardize processes across markets & teams
→ Optimize multi-million dollar media investments
→ Partner with senior stakeholders on strategic alignment
CURRENT FOCUS
Leading digital strategic planning for Coca-Cola Andean Region —
driving performance measurement, process standardization, and
integrated brand growth across 8+ markets.
I'M PARTICULARLY INTERESTED IN:
→ Roles at the intersection of strategy, data, media, and business growth
→ Mentoring teams and building scalable frameworks
→ Consulting opportunities for digital transformation initiatives
Let's connect if you're exploring media strategy, digital transformation,
or looking to build cross-functional alignment in complex organizations.
