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Nidhi Sharma

About

Detail

Analyst
Karnataka, India
Contact Nidhi regarding: 
Flexible work
Starting at USD15/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • MiQ Digital
    Business Analyst
    MiQ Digital
    Apr 2024 - Current (2 years 5 months)
    • Explored and integrated three new DSPs, analyzing campaign & pixel data to deliver actionable insights for 70+ clients, optimizing ad spend and improving campaign performance across diverse verticals • Expanded the Reach-Frequency solution to integrate search trends, unified reach across all programmatic buys and YouTube on Mobile, along with TV incrementality analysis over digital and LTV buys, which led to the onboarding of 4 new advertisers and an increase in revenue of an existing FMCG advertiser by 2.6x. • Applied statistical analysis and campaign optimization across DV360, Meta Ads, CM360/DCM, and The Trade Desk to improve CTR by 15%, reduce campaign costs by 10–20%, through pre-, mid-, and post-campaign analysis with global stakeho
  • TELUS International
    Data Analyst
    TELUS International
    Feb 2022 - Sep 2023 (1 year 8 months)
    • Analyzed campaign performance datas using Python (Pandas, NumPy, PySpark) and SQL, uncovering key insights that improved ad targeting and increased ROAS by 20%. • Managed stakeholder communication, requirements gathering, and used APIs and data migration to support scalable, data-driven solutions. • Led campaign analysis and optimization using GA4 and web analytics, focusing on performance metrics, funnel optimization, A/B testing, and customer acquisition strategies to drive growth. • Managed Jira/Atlassian workflows, ticket handling, and Jira boards, including processes for tracking internal/external hours, meetings, and non-ticket tasks.
  • B
    Writer
    Bloggersideas
    May 2020 - Jan 2022 (1 year 9 months)
    Retail, travel, luxury, Shoppers, Festivals
Education verified_user 0% verified
  • S
    PowerBI Certification
    Self-certified
    Dec 2023
  • S
    Python Certification
    Self-certified
    Dec 2023
  • S
    Tableau Certification
    Self-certified
    Dec 2023
  • IBM
    Advance Data Science and AI
    IBM
    Mar 2023 - Mar 2024 (1 year 1 month)
  • B
    Bachelor in Technology in Chemical Engineering
    Banasthali Vidyapith Institute
    Jul 2015 - Sep 2019 (4 years 3 months)
Projects (professional or personal) verified_user 0% verified
  • E
    End-to-End Campaign Reporting Automation
    Apr 2024 - Current (2 years 5 months)
    • Automated workflows for YouTube, OTT, CTV, programmatic video, and display campaigns by integrating data extraction directly from Google Sheets. • Enabled auto-generation and email distribution of PowerPoint reports, significantly reducing manual reporting effort by ~75%. • Improved overall team efficiency by ~90%, allowing more bandwidth to focus on deeper analysis and insights.
  • A
    Automated Brand Lift Analytics & Reporting System
    Apr 2024 - Current (2 years 5 months)
    • Automated the Happydemics BLS reporting workflow by enabling teams to upload campaign details and survey CSV/Excel files, with PPT reports auto-generated and shared via email. • Streamlined post-campaign reporting for key brand lift metrics including Awareness, Consideration, Brand Likeability, Attribution, and Impact Score. • Reduced manual effort by ~90% by automating data processing, report generation, and delivery, improving reporting speed and team efficiency.
  • F
    Footfall Analytics & Databricks Automation
    Apr 2024 - Current (2 years 5 months)
    • Automated pre-campaign footfall reporting using location-based data, reducing manual effort by 70% and improving reporting efficiency. • Built end-to-end workflows in Databricks to streamline campaign planning and enable faster, scalable execution. • Optimized reporting processes by automating data handling and outputs, reducing processing time by 60% and giving teams more bandwidth for insights and strategy.
  • T
    TV Intelligence Expansion for India Market
    Apr 2024 - Current (2 years 5 months)
    • Currently working on expanding the TV Intelligence tool to the Indian market, focusing on understanding audience behavior across online and offline touchpoints to improve measurability and effectiveness of CTV campaigns.
  • C
    ChatPDF – AI-Powered Document & Web Data Extraction Tool
    Feb 2022 - Apr 2023 (1 year 3 months)
    Built using LangChain, Milvus, and Streamlit to enable efficient document/web content retrieval and user-friendly interaction through LLM-powered workflows.