Commercial leader with progressive experience since 2021 in B2B/B2C sales, key accounts, distribution, and multi-territory sales execution. Proven track record leading teams of up to 22 people, developing distributors and key accounts, managing revenue and sales KPIs, and negotiating commercial conditions. Experienced in commercial opportunity management, account growth, CRM-supported sales tracking, cross-functional coordination, and continuous performance improvement. Recognized for exceeding targets and translating commercial strategy into measurable growth.