Natalia Santiana

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COMMUNITY MANAGER / CONTENT CREATOR

WORLD STUDIES - STUDY ABROAD

Nov 2023 - Mar 2025 (1 year 5 months)

Grew the online community by 300% in just 6 months through strategic engagement tactics and consistent content delivery. Boosted audience engagement by 45% by designing and implementing customized, data driven content strategies. Collaborated on and optimized paid ad campaigns, increasing the sales conversion rate from 2% to 5%. Elevated brand visibility and awareness by producing exclusive, high-performing visual and written content tailored to the target audience.

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SOCIAL MEDIA SPECIALIST

ANDELYTICA - DIGITAL MARKETING AGENCY (ECU

Mar 2022 - Oct 2023 (1 year 8 months)

Built and nurtured the company's online community, resulting in consistent audience growth and higher engagement rates. Simultaneously managed multiple client accounts, adapting brand voice and content style to maintain authenticity across platforms. Increased organic traffic and visibility through SEO-driven content creation and persuasive copywriting strategies. Planned, executed, and optimized paid ad campaigns delivering strong ROI through data driven A/B testing and KPI analysis.

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PUBLIC RELATIONS AND COMMUNICATION COORDINATOR

SEMERCA - INSURANCE BROKER AGENCY (ECU)

Oct 2018 - Dec 2021 (3 years 3 months)

Led the Marketing and Communications department, overseeing performance, strategy execution, and results delivery. Developed the redesign of the company's digital presence, enhancing brand visibility and user experience across all platforms. Developed lifetime value, brand positioning, and lead acquisition strategies, directly supporting the sales team with high-converting opportunities. Created and managed compelling content across digital and traditional media, aligning messaging with business objectives.

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SPORTS JOURNALIST

XURPAS ONLINE Y MOBILE S.A - GRUPO LINK (BRA - MX

May 2014 - Jun 2018 (4 years 2 months)

Edited and optimized audio and writen content for mobile apps and online platforms, maintaining high-quality standards and user experience. Managed content for subscription campaigns, contributing to 50% discount redemption success rates and improved subscriber engagement. Developed and implemented push notification strategies for loyalty and subscription portals to increase retention and click-through rates. Delivered live and pre-produced sports news for broadcasters while continually updating writing techniques to meet evolving digital trends.

Natalia Santiana

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