Natalia F. Vasquez Figueroa

Paid Media Specialist

Jalasoft

Jan 2021 - Feb 2024 (3 years 2 months)

Agency management and supervision of digital campaign implementation for B2C. Responsible for budget allocation for digital campaigns. Creation and management of B2B campaigns focused on technology. Monitoring sales department in lead generation. Presentation of reports to the sales department and other involved areas. Creation of digital marketing strategies. Implementation, optimization, and monitoring of campaigns on Facebook, Google, Linkedln. Management of multiple projects in the area: CRM implementation, web page development.

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SEO and SEM trainer

Technological Institute Crecer Didactico

Nov 2020 - Feb 2024 (3 years 4 months)

• Online clasess of basic concepts of SEO, practical approach of on page SEO for Wordpress and other platforms.

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Marketing Chief Officer

Vitalia Salud

Apr 2020 - Jan 2021 (10 months)

Presentation of reports to management and relevant departments. Lead generation for B2B and B2C sales departments. Negotiation with media outlets for the creation of online and offline campaigns. Supervision of content agencies and paid media. Management of strategic partnerships to create a loyalty club. Management and negotiation with influencers. Leadership and project management for web development and CRM and chatbot implementation. Marketing budget administration. Organization of online events.

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Freelancer

Diversa Marketing Digital

Jan 2019 - Apr 2020 (1 year 4 months)

Responsible for the digital strategy for the different clients of the agency. Business development and new clients. Track the results of digital media for the different clients of the agency. White label paid media specialist for Alianza agency specialized in the healthcare industry (Chile).

Digital Director

Zenith Optimedia

Aug 2018 - Nov 2018 (4 months)

Maintaining good relationships with clients. Presenting the results of digital campaigns to clients. Negotiating with local media for advertising purchases. Supervising and training the Media Buyers team. Supervising the content generation team. Overseeing 360-degree actions in coordination with other agency teams. Developing digital marketing strategies, from understanding the client's user to the complete development of the sales funnel.

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Online Media Specialist

TELECEL SA - TIGO

May 2014 - Jul 2018 (4 years 3 months)

• Responsible for carrying the budget for digital campaigns and other consumptions of the digital area. • Implementation, optimization and monitoring of facebook campaignsImplementation, optimization and monitoring of Adwords campaign. Negotiation with local media providers for online advertising purpose. Verification of the tagging for web pages to track campaigns. Generate ideas for digital content and Development of digital strategy. • Coordination with creative agency for content creation.

Natalia F. Vasquez Figueroa

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Natalia's behavioral traits
Natalia's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.