natalia mahecha certain

natalia mahecha certain

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Industrial Designer | Leather Goods Designer | Paid Media Specialist
Colombia

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Résumé


Jobs verified_user 0% verified
  • MetaAds
    Paid Media Specialist
    MetaAds
    Jun 2025 - Jan 2026 (8 months)
    - Managed and optimized Meta Ads campaigns for over 150 companies across Latin America, the United States, and Canada. - Performance-driven optimization focused on KPIs, ROAS improvement, and conversion efficiency. - Analysis of campaign data and reporting for strategic decision-making.
  • E
    Founder | Product Development, E-commerce & Digital Marketing
    ENNE Taller de Cuero
    Mar 2015 - Current (11 years 2 months)
    - As the Founder specializing in Product Development, E-commerce, and Digital Marketing, I led the design and development of leather goods, focusing on small leather accessories. - Managed the end-to-end product life cycle, including concept creation, prototyping, materials selection, production, and quality control to ensure high standards. - Planned and executed a comprehensive digital sales strategy through Shopify and Meta Ads, leveraging my expertise in digital marketing to drive growth. - Conducted funnel analysis and performance tracking, continuously optimizing strategies to enhance conversion rates and overall business performance. - Sourced suppliers and managed relationships to ensure quality and reliability in the supply cha
  • -
    Trade Marketing
    -Trocitos de Fruta del Pijao
    Sep 2012 - Oct 2014 (2 years 2 months)
    - Planning and execution of BTL marketing campaigns. - Support of brand growth through promotional strategies and on-ground activations.
  • Contructora Bolivar
    Lead Generation Supervisor
    Contructora Bolivar
    May 2012 - Aug 2012 (4 months)
    - Supervised and trained a team of 15 promoters. - Performance monitoring and operational coordination.
  • Tigo Colombia
    Colombia Móvil S.A. E.S.P. Tigo Retail Coordinator – Éxito & Colsubsidio
    Tigo Colombia
    Apr 2009 - Mar 2010 (1 year)
    - Managed retail sales operations across multiple points of sale. - Led a team of 35 sales representatives.​ - Execution of sales strategies to meet revenue targets and KPIs.
  • Tigo Colombia
    Junior Trade Marketing Analyst
    Tigo Colombia
    May 2008 - Apr 2009 (1 year)
    - Supervised visibility plans and consumer-oriented promotional activities.​ - Coordination with retail teams to ensure brand consistency.
Education verified_user 0% verified
  • Facebook
    Meta Certified Media Planning Professional
    Facebook
    Jun 2025
  • Facebook
    Meta Certified Digital Marketing Associate
    Facebook
    Jun 2025
  • Servicio Nacional de Aprendizaje (SENA)
    Audience Characterization for Digital Campaigns
    Servicio Nacional de Aprendizaje (SENA)
    Sep 2024 - Nov 2024 (3 months)
  • Servicio Nacional de Aprendizaje (SENA)
    Development of Social Media Promotion Campaigns
    Servicio Nacional de Aprendizaje (SENA)
    Jul 2024 - Aug 2024 (2 months)
  • Servicio Nacional de Aprendizaje (SENA)
    Digital Content Creation for Social Media. public Remote experience
    Servicio Nacional de Aprendizaje (SENA)
    Jun 2024 - Jul 2024 (2 months)
  • Escuela de Artes y Oficios Santo Domingo
    Small Leather Goods Specialization Course
    Escuela de Artes y Oficios Santo Domingo
    Jun 2017 - Jul 2017 (2 months)
  • T
    Footwear Design Course
    Taller de Calzado Barcelona
    Oct 2014 - Nov 2014 (2 months)
  • Escuela de Artes y Oficios Santo Domingo
    Technical Degree in Leather Craftsmanship
    Escuela de Artes y Oficios Santo Domingo
    Sep 2013 - May 2016 (2 years 9 months)
  • Universidad Jorge Tadeo Lozano
    Business Creation Diploma
    Universidad Jorge Tadeo Lozano
    Aug 2008 - Nov 2008 (4 months)
  • Universidad Jorge Tadeo Lozano
    Bachelor’s Degree in Industrial Design
    Universidad Jorge Tadeo Lozano
    Jan 2003 - May 2007 (4 years 5 months)
Projects (professional or personal) verified_user 0% verified
  • h
    https://ennetallerdecuero.com/
    Jul 2015 - Current (10 years 10 months)