Mustafa Akhtar Amazon Brand and PPC Manager | eCommerce Growth Strategist | 6+

Amazon Channel & PPC Manager

Amazing Freedom Brands

Dec 2025 - May 2026 (6 months)

• Revenue & Profit/Loss Management: Responsible for driving brand and product-level revenue growth while ensuring profitability at CM3 level. Developed financial models and forward-looking forecasts to support scalable business expansion. • Pricing Strategy & Budgeting: Designed data-driven pricing strategies based on historical performance, competitive analysis, demand trends, and detailed budgeting to ensure optimal profitability and market competitiveness. • PPC Optimization: Responsible in optimizing PPC on Amazon and Walmart along with Google, which the help on Ads Reports such as Impression share, search term, budget, placement etc along with SQP data and using AI for better understanding and actions. • PPC Automation & Optimization

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Amazon Brand & PPC Manager

PG Goods

Feb 2025 - Nov 2025 (10 months)

• Brand Strategic Planning: Partnered with management to develop and refine brand strategies, including category selection, target market segmentation, and product portfolio planning. • Profit & Loss: Accountable for achieving and sustaining profitability at the CM3 level, while strategically working to enhance margins without impacting revenue or advertising spend. • Revenue Management: Accountable for meeting revenue goals while ensuring healthy profit margins are maintained. • Listing Creation & Optimization: Created and optimized listings across marketplaces by leveraging keyword insights and Amazon SEO best practices to enhance ranking and conversion. Using the Amazon A9 Algorithm and AWS Comprehend, created and optimized perfect listi

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Senior Brand Associate

Rainforest Life

Oct 2023 - Jan 2025 (1 year 4 months)

• Brand Strategic Planning: Collaborated with management on brand strategy, category selection, target market segmentation, and product offerings. • PPC Management: Responsible for managing and optimizing PPC campaigns for all brands across multiple Amazon marketplaces, including the US, UK, CA, and EU. Also accountable for running Google Ads for the DTC Shopify website and overseeing Amazon Attribution. In 2024, successfully managed a total PPC spend of $1.3 million while maintaining a TACoS of 8.6% across all brands. • PPC Automation: Utilize tools such as Scale Insights and Seller Metrics to automate PPC campaign rules, including budget adjustments, bidding strategies, placement optimizations, and negative targeting. This ensures enhance

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Senior Manager (E-Commerce)

Alkaram Textile Mills

Oct 2021 - Sep 2023 (2 years)

• Brand Launch: Led the launch of brands in the U.S. market within the Home & Kitchen > Bedding category, positioning them as industry leaders by leveraging the company’s manufacturing expertise and market-aligned strategies. • Product Research & Launch: Conducted comprehensive market research for new product launches in the Bedding category, identifying high-demand, high-potential products. Led product selection based on critical factors, including in-house manufacturing capacity, sales volume, pricing strategy, competition analysis, demand forecasting, budgeting, profit CM3, and ROI. Designed and implemented advertising strategies to drive successful launches and long-term market growth. • Profit & Loss: Responsible for achieving and sust

Associate Product Manager (E-Commerce)

Utopia Deals

Jun 2018 - Sep 2021 (3 years 4 months)

• PPC Management: Responsible for overseeing and optimizing PPC campaigns for all brands across various Amazon marketplaces, including the US, UK, CA, and EU. • Promotional Activities: Responsible for planning, executing, and managing promotional strategies, including discounts, deals (such as Lightning Deals and 7-day Deals), seasonal promotions (Back to School, Christmas, Memorial Day), and events like Prime Day, Black Friday, and Cyber Monday. Ensured the successful execution of promotional campaigns to drive sales, increase visibility, and support overall brand growth on Amazon. • Listing Creation and Optimization: Responsible for creating and optimizing product listings across multiple Amazon marketplaces, including the US, Canada, UK,

Mustafa Akhtar

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