Muhammad Younas Mamoond

Growth Marketer & Fractional Growth Lead with 6+ years of experience designing, executing, and optimizing full‑funnel growth systems for international clients across  Australia, USA, UK, UAE, Chile, Malaysia, and Pakistan. I bring a Software Engineering background plus hands‑on expertise across: - Growth Strategy: Business and customer analysis, competitor and market research, offer positioning, channel selection, and integrated short‑ and long‑term growth plans. - Paid Acquisition: High‑performance campaigns on Meta, Google, TikTok, LinkedIn, X, Bing, YouTube, from complete account build to ongoing optimization and scaling. - Funnels & CRM: Advanced GoHighLevel setup, automation, and integration to turn traffic into appointments, customers, and recurring revenue. - Conversion‑First Web Design: High‑converting websites and landing pages on WordPress, Shopify, Webflow, Wix, and Squarespace. I specialize in working with agencies and service businesses that are spending on ads but not seeing consistent results. My approach is to study the business deeply, understand customer psychology, rebuild the strategy and systems from the ground up, and then scale profitably, not just increase spend. Open to remote leadership roles such as: Senior Growth Marketer, Growth Lead, Head of Growth (Startup), Performance Marketing Manager, and GoHighLevel / Funnel Specialist. CORE CAPABILITIES: The complete, all-in-one Notion system designed specifically for ambitious freelancers who want to work smarter, stay organized, and scale their income effortlessly. 1. Growth Strategy & Leadership: - Full business and unit‑economics analysis (CAC, LTV, margins, pricing). - Deep customer research and psychographic profiling. - Competitor mapping and market gap identification. - Offer and messaging strategy (what to sell, to whom, how, and at what price). - Short‑term growth (lead spikes, launches) vs. long‑term strategy (brand, retention). - Multi‑channel strategy: which platforms to use at which stage of the funnel. - Cross‑functional collaboration with **marketing, sales, and web/dev teams**. - Fractional Growth Lead experience: working with multiple agencies at once, leading strategy while executing key pieces personally. 2. Paid Media & Performance Marketing: => Platforms: - Meta Ads (Facebook / Instagram) - Google Ads (Search, Display, YouTube, Performance Max) - TikTok Ads - LinkedIn Ads (Sponsored Content, Lead Gen Forms) - X (Twitter) Ads - Bing Ads 3. Capabilities: - From zero to full account setup: pixels, events, conversions, structure. - Campaign architecture: TOF / MOF / BOF funnels, cold vs warm audiences. - Granular keyword research (Google/Bing) with strong negative keyword systems. - Ad copywriting: headlines, body copy, offers, hooks, and CTAs tailored to platform and customer psychology. - Creative direction & production: static creatives, carousels, short‑form videos, stories, and reels. - A/B and multivariate testing on creatives, copy, placements, landing pages, and audiences. - Bid strategy, budget allocation, and scaling while controlling CPL/CPA and ROAS. - Understanding of platform algorithms, quality scores, relevance metrics, and how to work with (not against) them. 5. Funnels, CRM & Automation: => GoHighLevel (Expert Level): - Snapshot design and deployment. - Pipeline structuring and opportunity stages. - Workflow design for lead nurturing, re‑activation, and upsells. - Calendar booking flows, reminders, and no‑show workflows. - Multi‑step forms, surveys, and custom fields. - Email and SMS sequences for nurturing, win‑back, and promotions. - Trigger‑based automation using tags, events, time delays, and lead behavior. - Integrations between ad platforms, forms, landing pages, and GoHighLevel via native integrations, webhooks, and third‑party tools. - Ensuring speed‑to‑lead and data integrity so every lead is contacted quickly and tracked accurately. 6. Web Design & Conversion Optimization: - Building and improving conversion‑focused websites and landing pages using: - WordPress (Elementor & custom setups) - Shopify - Webflow - Wix - Squarespace - Landing page strategy: layout, copy, and UX based on human behavior and friction removal. - Forms, multi‑step forms, and lead magnets. - Responsive design with emphasis on mobile performance (most ad traffic). - Web hosting management, site migrations, DNS configuration, SSL, and basic DevOps handling. - On‑page SEO fundamentals: sitemap, meta tags, headings, internal links, base technical SEO. 7. Analytics, Tracking & Tooling: - Google Analytics 4 (GA4) – events, conversions, user behavior analysis. - Google Tag Manager (GTM) – tag/trigger design, event tracking, pixels. - Microsoft Clarity – scroll maps, heatmaps, and session replay. - Meta Pixel implementation and Conversion API basic setups. - UTM structures and consistent tracking across channels. - Google Ads Editor for bulk operations and large‑scale edits. - ClickUp, Trello, Slack, Asana, Notion for project and task management. - Canva, basic Figma/Photoshop for creative production. - AI tools (ChatGPT and others) for research, ideation, copy support, prompt‑driven workflows. => INDUSTRY EXPERIENCE: Significant hands‑on experience with: - Home Services & Trades Cleaning services, electrical services, construction, general contractors, outdoor builders, pool installation, lawn care, junk removal, joinery, solar and related trades. - Local B2C & Education: Driving schools, football academies, NDIS providers and disability services, travel agencies, retail and grocery, local professional services. - B2B & Technology: SaaS products, technology companies, metaverse technology projects, digital agencies, bookkeeping and financial services. Experienced in both **lead‑generation and recurring/retainer models**, with a strong grasp of local SEO and local paid acquisition.