Monica Montemayor

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Senior Advisor – Monterrey

cdg Consultores Consulting & Professional Services

Feb 2024 - Nov 2024 (10 months)

• Became the preferred business partner to my customers by providing tailored leadership assessment solutions. • Improved customer relationships with existing clients, ensuring satisfaction and loyalty. • Set up strategies to attract and retain new customers, enhancing the overall client base. • Expanded and identified current and new business projects by strengthening client relationships. • Managed a portfolio of corporate clients, selling leadership assessment and development tools, which contributed to a 20% sales increase. • Successfully recovered relationships with top accounts, including Heineken, Logrand, and Petro-7, while also opening five new A+ accounts.

Business Unit Director

Overlap

Aug 2022 - Feb 2024 (1 year 7 months)

• Develop and implement Business Unit Commercial Plan to ensure achievement of strategic goals. • Manage and develop existing customers to deliver innovative strategies and tools to achieve sales excellence. • Expand and identify current and new business projects by strengthening client relationships. Main Achievements: ∆ 40% sales increase (-20% 22 vs 21) ∆ Recovered Top Accounts Relationship ∆ Open 1 new A+ Account

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Commercial Director

WD-40 Company FMCG. Lubricants

Sep 2018 - Aug 2022 (4 years)

• Effectively lead the planning, development and execution of Mexican Sales and Marketing team, plans & programs including setting up the RTM, Marketing & Price Strategy, Commercial Terms & Conditions for Mexico's Customers. • Ensured that strategic and tactical key initiatives are in alignment with WD-40 America´s plan. • Elaborated budgets, P&Ls, forecasts, plans, and warrantee that those are accurate, updated and reported opportunely.

Retail Solutions Manager –

Sintec Consulting

Oct 2016 - Sep 2018 (2 years)

• Development and execution of the commercial plan for Retail focused solutions. • Project management and resource administration. • Creation and administration of the solutions portfolio. • New products Ideas Main ∆ Modern Channel Prospection & Reach ∆ Design and Implement Commercial & Marketing Strategy for social media, ∆ Prior to this position I was a Senior Consultant with participation in strategic projects for FEMSA (Imbera), De Acero and Qualtia Alimentos, in matters of Commercial Processes, Go To Market Strategy, strategic planning, commercial budget and possible merges.

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Apple Customer Experience Leader

APPLE MEXICO.

Apr 2015 - Oct 2016 (1 year 7 months)

• I was a leader influencing store staff to achieve business goals, offered Apple's training to the team of the stores in my charge to transmit the engagement with the brand. • Developed coaching strategies for store staff ensuring that the Apple customer experience will be achieved. • Generated excitement for the brand with the sales team of our business partners, leveraging my sales management skills to enhance overall performance. • Managed and executed marketing campaigns and incentive programs, while also overseeing the sales processes in partner stores to ensure a seamless customer experience through third-party teams.

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National Category Leadership Manager

MARS MEXICO FMCG.

Feb 2009 - Apr 2015 (6 years 3 months)

• Responsible for the management and supervision of the national accounts team (except WM). • Design and tropicalization of the global Category Management strategy. • Implementation of the strategy through negotiation with clients. • Definition and application of market studies with Top clients. Main Soriana: 15% 40%. Oxxo: Development of shopper study in collaboration with Market Research. • Multifunctional Workshops with the four major customers to jointly develop the strategy 2015 for Petcare Category (Soriana, Chedraui, Comer, Oxxo). • Additionally, I leveraged my sales expertise to design efficient pricing strategies and portfolio management, drawing from my previous experience as a key account manager for Soriana and HEB wit

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Category Manager- Retail.

HENKEL MEXICANA

Jan 2007 - Jan 2009 (2 years 1 month)

Category Planning-Retail.

Farmacias Benavides

Jan 2006 - Jan 2007 (1 year 1 month)

Category Manager-Retail

HEB México

Jan 2003 - Jan 2006 (3 years 1 month)

Monica Montemayor

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