Mohamed Adel

Mohamed Adel

About

Detail

DTC Growth Marketer | Performance Media & CRO Specialist
Egypt
Contact Mohamed regarding: 
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Full-time jobs
Starting at USD2.7k/month
Flexible work
Starting at USD20/hour
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Timeline

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Résumé

Jobs verified_user 0% verified
  • W
    DTC Growth Marketer (Hands-On Execution)
    WAFI COSMETICS & HEALTHCARE
    Jan 2024 - Current (2 years 6 months)
    • Paid Media (Meta + Google): Directly manage $15K-$40K/month in ad spend across Meta and Google Ads (Shopping/PMax/Search). Execute daily intra-account optimizations without agency reliance. • Hypothesis-Driven CRO: Own the full Shopify conversion funnel (Sessions → PDP → ATC → Checkout). Ran structured A/B tests on the mobile checkout flow, reducing cart abandonment and increasing mobile CVR by 0.7pp. • Email & Lead Capture: Collaborated with the CRM team to optimize Klaviyo popup lead magnets. Improved the email capture rate by 22%, feeding the welcome flow and improving the overall LTV:CAC ratio. • Data & Reporting: Replaced "gut-feel" decisions with daily data tracking. Built automated reporting tracking Spend, Revenue, ROAS, CAC, CVR,
  • B
    Paid Media & CRO Specialist (DTC E-Commerce)
    BEAUTIKA SECRET
    Jan 2022 - Dec 2023 (2 years)
    • Account Turnaround: Audited a bloated Meta Ads account. Consolidated ad sets, exited the learning phase, and scaled 2 winning audiences, pushing account ROAS from 0.95x to 2.4x within 60 days. • Creative Production Loop: Analyzed ad fatigue and visual hooks natively in Meta Business Manager. Edited quick iterations using CapCut to refresh creatives, maintaining a CPA below target during peak scaling. • Funnel Diagnostics: Utilized GA4 and Hotjar to identify that 75% of traffic was mobile but converting poorly. Executed minor Shopify theme edits to make "Add to Cart" sticky on mobile, generating an immediate revenue lift. • Reporting: Managed end-of-month channel P&L reporting, reconciling platform-reported ROAS with actual Shopify backend
  • P
    Paid Media Buyer (DTC E-Commerce Focus)
    Feb 2019 - Jan 2022 (3 years)
    Hands-On Platform Execution: Managed daily, in-platform optimization for a diversified portfolio of DTC Shopify brands. Directly accountable for campaign builds, bid strategies, and ROAS scaling, strictly avoiding "dashboard-only" account management. Omnichannel Scaling: Built and executed full-funnel Meta and Google Ads (Search/Shopping) architectures, consistently hitting strict client CAC targets while maintaining 2.5x+ blended ROAS. CRO & Analytics Audits: Audited client conversion funnels via Google Analytics to diagnose checkout drops, actively recommending and implementing mobile-first trust signals that improved baseline conversion rates. Creative Velocity: Established the agency's internal creative testing loop, analyzing early
Education verified_user 0% verified
  • Nile University
    Bachelor of Mechanical Engineering in Thermal Science & Energy
    Nile University
    Oct 2016 - Jan 2021 (4 years 4 months)
    Relevance: The foundation of my data-obsessed approach to marketing. I calculate LTV, CAC, MER, and contribution margins natively. I treat marketing as a scientific equation: diagnose the drop-off, formulate a hypothesis, test, and scale the mathematical winners.
Publications verified_user 0% verified
  • T
    High-Voltage Battery Life Cycle Analysis with Repurposing in Energy Storage Systems (ESS) for Electric Vehicles
    Taylor & Francis
    Jan 2018 - Aug 2021 (3 years 8 months)
    I authored a book chapter focused on the economic and technical optimization of high-voltage battery life cycles, specifically analyzing the transition from EV use to secondary energy storage systems. This involved building complex data models to predict performance degradation, cost-efficiency, and the viability of 'second-life' repurposing. My research provided a framework for making high-stakes investment decisions based on long-term data trends rather than assumptions. Here are the skills I applied to this publication: LTV (Lifetime Value) Modeling: Just as I analyzed the 'life cycle' of a battery to determine its total value, I apply the same methodology to customer cohorts to predict and optimize Long-Term Value (LTV). Predictive Dat