Mike Azuara
About
Detail
Marketing Designer | Multimedia Content Strategist | Digital Marketer
Mexico City, Mexico
Contact Mike regarding:
Flexible work
Starting at
USD14/hour
Timeline
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Job
school
Education
Résumé
Jobs
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- LSenior Perfomance Content CreatorLeversAug 2024 - Current (1 year 1 month)Designed high-performing email campaigns for diverse clients, ensuring brand consistency and optimizing templates for improved open rates and click-through rates (CTR). • Developed and updated product detail page (PDP) graphics and marketplace visuals, enhancing user experience (UX) and driving higher customer engagement. • Created conversion-focused ads leveraging data-driven insights to maximize ROI for clients in industries such as healthcare and luxury furniture. • Collaborated with managers to analyze campaign performance, using key metrics to refine designs and achieve sales growth through successful initiatives like Black Friday campaigns. Achievements: • Led the design and implementation of Black Friday campaigns for diverse client
- ADigital Designer & Content CoordinatorAlchemia: In the Business of Transformation®Jun 2022 - Jul 2023 (1 year 2 months)• Oversee day-to-day digital content campaigns for Email Marketing, Website, Social Media, and Trade Marketing, managing a USD 2,500 budget for small and medium businesses (SMB) clients focused on brand awareness, generating new leads across Mexico and USA • Execute content marketing strategies that improve the UX user experience on digital channels to increase traffic to their website and social media channels and analyze results. • Conduct market research, keep up-to-date with the latest trends, conduct competitor analysis, and create projects to ensure products meet customers´ expectations and increase brand positioning. • Analyze data and metrics to track campaign performance, consumer behavior, and business insights for decision-making
- SGrowth Marketing CoordinatorStrategic consultingOct 2021 - May 2022 (8 months)• Oversee growth marketing operations and online campaigns for small and medium businesses (SMB) clients, defining user journey mapping, running A/B testing, and conducting user research to improve user conversion rate and channel optimization. • Define and implement annual OKRs and KPIs for web products and user acquisition channels, monitor marketing performance, provide data dashboards, identify product patterns, funnel measurement, and market trends to optimize conversion rates and innovate from data to increase engagement and results. • Lead the development of paid social content on Facebook, Instagram, and TikTok for brand consistency and relevancy, ensuring that organic and paid content is integrated and working together to achieve o
- GDigital Content Marketing StrategistGrupo Offsite MéxicoFeb 2021 - Oct 2021 (9 months)• Led the digital content strategy across Branding, Website (Social Media, Website, CRM, Newsletters, etc.), and social media channels such as TikTok, Instagram, and YouTube. • Ensure the production of editorial, graphic, photographic, and audiovisual content and the community management of the brand’s digital channels. • Author and supervise the development of motion graphics design aligned to the client’s vertical markets for enhancing the pre and post-sales experience. • Create content for external audiences, such as web copy, blog posts, social posts, product content, white papers, video scripts, and more • Drive social media campaign management from concept creation to execution, define campaign objectives, target audiences, and metric
Digital Marketing Assistantbetter earthAug 2020 - Dec 2020 (5 months)• Drive qualified leads to the Sales team, including content/inbound marketing, field marketing, and outbound marketing strategies. • Design and implement social media strategies, including paid search, paid social, copywriting, visual creatives, and web content, enhancing conversion and engagement across platforms. Achievements: • Assisted the CMO in lead segmentation and management, contributing to a 30% increase in sales
Education
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- Bachelor´s degree in Animation, Interactive Technology, Video and VisualITESMJan 2016 - May 2020 (4 years 5 months)
- LBachelor of Music in PerformanceLos Angeles College of Music