Miguel Faudel

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BUSINESS DIRECTOR

Monolith

Nov 2023 - Current (1 year 10 months)

STRUCTURE THE COMMERCIAL & MARKETING AREA ON ONE OF THE FIRST ADTECH IN COLOMBIA, A COMPANY THAT ALLOWS BRANDS TO IMPROVE THEIR UNDERSTANDING AND EXPERIENCE IN EACH DOOH CAMPAIGN THROUGH TECHNOLOGY AND DATA LEAD PROJECTS USING THE SCRUM METHODOLOGY TO REVIEW SPRINT PROGRESS, UNDERSTAND THE BEST WAYS OF TASK PRIORITIZATION, AND DEVELOPMENTS WITHIN THE COMPANY. DEVELOP AND CREATING PROCESSES, DIGITAL, AND COMMERCIAL PLANS FOR THE ATTRACTION, RETENTION, AND ALL ASPECTS RELATED TO THE LIFECYCLE OF NEW CLIENTS.

HEAD OF BUSINESS DEVELOPMENT

Global66

Jun 2022 - Nov 2023 (1 year 6 months)

EXECUTE FROM 0 O 100 THE STRATEGY AND BUSINESS MODEL PROPOSED TO ACHIEVE A GROWTH OF 40% MOM. LEAD, CREATE AND STRUCTURE THE SALES TEAM TO ACHIEVE THE COMPANY'S GOALS AND OKRS. RESULT: 20% CAGR GR OWTH, FROM 300K USD TO 1M VOL AND FROM 50 MAU TO 155 MAU IN 6 MONTHS. ANALISE, INVESTIGATE AND CREATE NEW ACQUISITION CHANNELS THROUGH STRATEGIC ALLIANCES, COMMUNICATION AND GROWTH CAMPAIGNS, ALWAYS FOCUSED ON THE NORTH STAR METRICS AND KPI´S.

HEAD OF EXPANSIÓN

Global66

Dec 2021 - Jun 2022 (7 months)

LEAD THE DIGITAL AND TECHNOLOGICAL PROJECT THAT LED TO THE OPENING OF THE FIRST REGULATED MARKET FOR THE B2B SEGMENT WITHIN THE COMPANY, DEFINING AND PRIORITIZING THE FEATURES AND FUNCTIONALITIES OF THE PRODUCT, AS WELL AS MANAGING THE PROJECT BACKLOG. ACTS AS THE LIAISON BETWEEN BUSINESS STAKEHOLDERS AND THE DEVELOPMENT TEAM, ENSURING THAT ALL PARTIES ARE ALIGNED REGARDING THE PRODUCT OBJECTIVES AND VISION. DEVELOP THE MVP LAUNCH STRATEGY, UNDERSTANDING THE MARKET, NORMATIVELY, COMPETITORS, AND THE BUSINESS MODEL, ALWAYS THINKING ABOUT OBTAINING AN LTV GREATER THAN X3.

HEAD BUSINESS INCORPORATION-Growth

Global66

Aug 2021 - Dec 2021 (5 months)

RESPONSIBLE FOR THE CREATION OF A NEW DIGITAL GROWTH CHANNEL FOR THE B2B SEGMENT THAT AIMS TO IMPACT GROWTH BY AT LEAST 20% MOM. LEAD THE PROJECT THROUGH MARKET ANALYSIS, STAKEHOLDERS, BUDGET ADMINISTRATION AND FOLLOW-UPS WITH THE MARKETING TEAM TO CARRY OUT THE PROJECT SUCCESSFULLY. IT WAS KEY TO DEFINE THE OBJECTIVES AND KPIS THAT DIRECTLY IMPACT THE COMPANY'S OKRS.

STRATEGIC PARTNERSHIPS MANAGER

Avista

Feb 2021 - May 2021 (4 months)

RESPONSIBLE FOR CREDIT PLACEMENT FOR MORE THAN USD 300K / ANNUAL THROUGH STRATEGIC ALLIANCES. GENERATION OF A NEW PIPELINE AND LEADS THAT INVOLVE NEW ALLIES FOR THE CONSTRUCTION OF A NEW CREDIT PLACEMENT CHANNEL, IMPROVING FUNDAMENTAL INDICATORS SUCH AS CAC AND LTV. LEAD PROJECTS FROM 0 TO 100% WHERE IT IS INTENDED TO CHANGE THE CONVENTIONAL MODEL OF PLACEMENT, NEW PRODUCTS AND VALUE PROP AS A LOYALTI CLUB

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BUSINESS DEVELOPMENT LEADER

Rappipay

Apr 2020 - Jan 2021 (10 months)

LEADING AND PLANNING STRATEGIES FOR A 3-PERSON BUSINESS TEAM WHICH FOLLOWS THE BEST ALLIANCES, CLOSING +35 ALLIANCES FOR THE CONSTRUCTION AND EXECUTION OF THE LOYALTY CLUB. STRUCTURE PROJECTS THAT INCREASE MONTHLY REVENUE BY 3%, LINKING NEW PAYMENT TECHNOLOGIES THAT MAKE CUSTOMERS LIKE EASIER REDUCING CAC AND INCREASING CUSTOMER LIFE TIME VALUE. ANALYZE AND BUILD STRATEGIES FOR NEW CUSTOMER SEGMENTS WITHIN THE ECOSYSTEM THAT ALLOWS THE CREATION INNOVATIVE FINANCIAL PRODUCTS WHICH WILL LURE 1MILLION USERS IN 5 YEARS.

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BUSINESS DEVELOPMENT

Rappipay

Sep 2019 - Apr 2020 (8 months)

CLOSE STRATEGIC ALLIANCES FOR THE DEVELOPMENT OF NEW PROJECTS, FUELING GROWTH AND PROGRESS IN THE ACQUISITION OF NEW USERS, ALSO OPEN AN IMPORTANT MARKET IN PERU BE THE UNION BETWEEN THE PARTNERSHIPS TEAM AND RAPPIPAY, DEVELOPING COMMERCIAL AND MARKETING STRATEGIES THROUGH DATA ANALYSIS THAT TO GET A 30% CAC DECREASE AND AN INCREASING TOTAL APP USERS BY 15%. MANAGE PROJECTS WITH THE MOST IMPORTANT STAKEHOLDERS TO CARRY OUT THE DEVELOPMENT OF EACH ONE PRIORITIZING EACH STAGE OF THEIR EXECUTION.DATA ANALYSIS FOR A CORRECT PROFILING AND CUSTOMER AXIOMA B2B- BUSINESS CONSULTANT

BUSINESS CONSULTANT

Axioma B2B Marketing

Jul 2019 - Sep 2019 (3 months)

PLANNING VISITS TO CLIENTS, ALWAYS FOCUSED ON THE RETENTION AND OPENING OF NEW BUSINESSES, KPI ACCOMPLISHMENT BY 130%. STRUCTURING AND DESIGNING MARKETING STRATEGIES ACCORDING TO THE NEEDS OF EACH PARTNER, REACHING THE CORRECT SEGMENT, INCREASING ITS VISIBILITY BY 10%. ANALYZE FINANCIAL INFORMATION TO DEVELOP BUSINESS PLANS WHICH ALLOWS TO KNOW THE CAPACITY OF A PROJECT EVALUATING COSTS, PROFITS AND ITS REVENUE FOR THE BUSINESS

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TRADE COMMISIONER ASSISTANT

Embassy of Canada

Oct 2018 - Apr 2019 (7 months)

RESEARCH OF DIFFERENT SOURCES FOR THE CONSTRUCTION OF PRESENTATIONS AND DOCUMENTS OF THE CREATIVE INDUSTRIES, MINING, OIL AND GAS SECTORS. CREATE MONTHLY REPORTS ON EVENTS IN THE COMMERCIAL AREA IN CREATIVE INDUSTRIES AND MINING, OIL AND GAS PROGRAMS. HANDLING AND ASSISTING CLIENTS THROUGH CALLS, MEETINGS, EMAILS OR ANY OTHER LOGISTICAL PROCESS REQUIRED BY COMMERCIAL ATTACHÉS. ALSO, EVALUATE PROPOSALS FROM DIFFERENT CONSULTING COMPANIES FOR THE DEVELOPMENT OF MARKET STUDIES

Miguel Faudel

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