Miguel Carminati
About
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International Marketing Strategist & Media Buyer
Mendoza, Argentina
Résumé
Jobs
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- SHead of MarketingSunStar Solutions LLCApr 2025 - Current (1 year 4 months)As Head of Marketing at SunStar, I am responsible for developing and executing strategic campaigns across a variety of digital channels to drive qualified leads and fuel customer acquisition in the Texas market and surroundings. My work bridges data, digital marketing, and direct outreach to ensure SunStar stays at the zenith of the solar landscape. I leverage A/B testing, SEO, and data analysis to optimize our marketing efforts, utilizing tools like Google Analytics and Google Ads to track performance metrics and refine our strategies. Additionally, I manage paid advertising initiatives across platforms, including Meta Ads and TikTok Ads Manager, to enhance our digital presence. AI was the engine powering our creatives and enhancing data a
Marketing StrategistOguz LawAug 2024 - Apr 2025 (9 months)As a Marketing Strategist, I was responsible for designing and executing comprehensive digital marketing strategies targeting Hispanic audiences in the Latin American market and the United States. I coordinated the creation of audiovisual content and managed campaigns on Meta and Google Ads, optimizing brand visibility and generating qualified leads. Additionally, I utilized Google Workspace to streamline collaboration and enhance productivity across projects, while closely aligning marketing efforts with the Sales department to ensure a cohesive approach to lead generation and customer engagement. Furthermore, I employed Canva to create visually appealing marketing materials, which contributed to the overall effectiveness of our campaigns- KMarketing & Business Development Manager verified_user Verified experienceKonto AnalyticsJan 2021 - May 2024 (3 years 5 months)While working as Project and Marketing Manager at Konto Analytics, I was in charge of branding, SEM, and SEO; I managed the design and implementation of AI software for image recognition; I successfully added Bayer Crops Science and BASF Nunhems as regular customers. I was also responsible for the successful trademark registration process. Additionally, I utilized Google Workspace daily to enhance collaboration and streamline project management, ensuring efficient communication and organization within the team.
- DMarketing & Business Development ManagerDAPI SAJul 2017 - Sep 2020 (3 years 3 months)I aimed to create and lead brand, corporate identity, and digital marketing campaigns. From a business development perspective, I secured large wineries in Mendoza as clients. This involved understanding and catering to the specific needs of businesses operating within the wine industry, leveraging knowledge of B2B services relevant to that sector, including those offered by DAPI, to successfully onboard and manage winery clients.
- PMarketing Manager | Business Development ManagerPharmattaDec 2014 - May 2017 (2 years 6 months)Researching markets and generating significant business opportunities between LATAM and EMEA markets. Other goals were the creation of corporate image, registering domains, website, corporate email and marketing campaigns.
Education
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- DiplomaUniversidad del Aconcagua
- Master's degreeUniversidad de Jaén
- Bachelor’s DegreeUniversidad Nacional de Cuyo
- Bachelor's degreeUniversidad Complutense de Madrid