Michael Nelson
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Michael Nelson

Michael Nelson

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Senior Marketing and Product Development Leader
Georgia, United States

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Starting at USD170K/year
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Starting at USD150/hour
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Résumé

Jobs verified_user 0% verified
  • A
    Marketing and Product Management Architectural Division Leader
    AMICO Architectural Metal Systems
    Jan 2022 - Current (3 years 5 months)
    Birmingham Alabama: Lead all marketing, product development, and business development activities for Architectural Division and new product categories.
  • A
    Marketing and Product Management Architectural Division Leader
    AMICO Architectural Metal Systems
    Jan 2022 - Current (3 years 5 months)
    Birmingham Alabama: Lead all marketing, product development, and new business development activities for the Architectural Division Notable Accomplishments: • Developed new patentable façade attachment systems. • Lead Kaizen events to streamline internal operations and improve customer experience in the sales process. • Built digital marketing strategy from the ground up and executed creative design. 21K monthly impressions in first 90 days. • Grew customer demand and engagement: Grew sales leads 4x, lunch and learns 10x, and sample distribution 5x • Developed the division’s first business strategy to drive new sales, marketing, and operations plans.
  • S
    Director of Product Management and Product Development - Assembled Products
    Southwire Company
    Jan 2018 - Dec 2022 (5 years)
    Carrollton, Georgia: Leading a team of 6 product managers to develop innovative new products and drive retail, distribution, MOR, and online strategies. Responsible for managing the P&L of $300M in business in Southwire’s assembled products division managing electrical accessories, conduit fittings, extension cords, lighting, home controls, landscape lighting, data center power distribution, surge protection, temp power and others. Notable Accomplishments: • Developed assortments, planograms, and successful pitches winning line reviews with Home Depot (US and CAN), Rona, Grainger, Fastenal, Ace, Blains, True Value, Menards, Orgill, Sam’s Club, and Autozone. • Drove acquisition analysis & strategy and subsequent acquisition integration
  • S
    Director of Product Management and Product Development - Assembled Products
    Southwire Company
    Jan 2018 - Jan 2022 (4 years 1 month)
    Carrollton, Georgia: Leading a team of 6 product managers to develop innovative new products and drive retail, distribution, MOR, and online strategies. Responsible for managing the P&L of $300M in business in Southwire's assembled products division managing electrical accessories, conduit fittings, extension cords, lighting, home controls, landscape lighting, data center power distribution, surge protection, temp power and others. Notable Accomplishments: • Developed assortments, planograms, and successful pitches winning line reviews with Home Depot (US and CAN), Rona, Grainger, Fastenal, Ace, Blains, True Value, Menards, Orgill, Sam's Club, and Autozone. • Drove acquisition analysis & strategy and subsequent acquisition integration for
  • S
    Director Of Product Management & Product Development - Fittings
    Southwire Company
    Jan 2018 - Current (7 years 5 months)
    Responsible for starting a new product group with newly licensed IP. Developed a market landscape and business case. Successfully sold the program into some of the world's largest retailer's, Home Depot (US and Canada) and Ace Hardware. The program is launching June 2019.
  • The Home Depot
    Industrial Design Manager
    The Home Depot
    Jan 2011 - Dec 2018 (8 years)
    Atlanta, Georgia: Home Depot is the world’s largest home hardware retailer. My design team was responsible for developing product under all Home Depot’s private label brands. My responsibilities include qualitative customer research, competitive and assortment analysis, development of functional features, aesthetic design of hard-line and decorative product, and serving any new product development needs of our merchant customers. Notable Accomplishments: • Founded and successfully grew the Industrial Design Department in Home Depot and developed a unique design strategy to serve the organization and succeeded in developing a value creation process utilizing industrial design where previous attempts at in house design had failed. • Desig
  • The Home Depot
    Industrial Design Manager
    The Home Depot
    Jan 2011 - Jan 2018 (7 years 1 month)
    Atlanta, Georgia: My design team was responsible for developing products under all of Home Depot’s private-label brands. My responsibilities include qualitative customer research, quantitative sales analysis, competitive and assortment analysis, development of functional features, the aesthetic design of hardline and decorative products, and serving any new product development needs of HD’s merchants. Notable Accomplishments: • Founded and successfully grew the Industrial Design Department in Home Depot and created a new product development engine within HD that served nearly every department. I was able to build a team skilled at becoming category experts quickly, analyzing data, gaining new customer insights, and assisting my PDM and Me
  • C
    Marketing Communications and Industrial Design
    Cooper Industries
    Jan 2007 - Dec 2011 (5 years)
    Peachtree City, Georgia: Spent 2 years in the Cooper Lighting division on the industrial design team developing new products, followed by 2 years with the Cooper Wiring Devices division performing marketing and new product development duties. Notable Accomplishments: • Re-designed Cooper Wiring Device's lighting controls merchandising bay for our customer Lowe's; The retail set increased sales $5 Million dollars annually across all Lowe's stores in a market when competitors were either flat or declining. • Contributed utility and design patent worthy industrial design work on numerous projects that significantly improved the viability of the product. The industrial design work for the QuickGrip product significantly altered the course of
  • C
    Marketing Communications and Industrial Design
    Cooper Industries
    Jan 2007 - Jan 2011 (4 years 1 month)
    Peachtree City, Georgia: Spent 2 years in the Cooper Lighting division on the industrial design team developing new products, followed by 2 years with the Cooper Wiring Devices division performing marketing and new product development duties. Notable Accomplishments: • Re-designed Cooper Wiring Device's lighting controls merchandising bay for our customer Lowe's; The retail set increased sales $5 Million dollars annually across all Lowe's stores in a market when competitors were either flat or declining. • Contributed utility and design patent worthy industrial design work on numerous projects that significantly improved the viability of the product. The industrial design work for the QuickGrip product significantly altered the course of
  • N
    Principal Designer
    Ninth Hour Design
    Jan 2003 - Dec 2007 (5 years)
    Atlanta, Georgia: Design firm contracting to companies of various sizes to fulfill any of their creative services needs. Responsible for all aspects of the business from client acquisition and management to completing high quality design work. Below is a list of a few of the companies served. • The Coca-Cola Company: (Brand communications and product design) Worked with Coca-Cola's Worldwide Licensing Department. Created product designs and graphics applications for their licensed products. Created licensing graphics program for 'home/kitchen' product lines; client liked the graphic program so much they extended the program to the 'back to school' product lines. Assisted in the creation and preparation of the consumer trend forecasting r
  • N
    Principal Designer
    Ninth Hour Design
    Jan 2003 - Jan 2007 (4 years 1 month)
    Atlanta, Georgia: Design firm contracting to companies of various sizes to fulfill any of their creative services needs. Responsible for all aspects of the business from client acquisition and management to completing high quality design work. Below is a list of a few of the companies served. • The Coca-Cola Company: (Brand communications and product design) Worked with Coca-Cola's Worldwide Licensing Department. Created product designs and graphics applications for their licensed products. Created licensing graphics program for 'home/kitchen' product lines; client liked the graphic program so much they extended the program to the 'back to school' product lines. Assisted in the creation and preparation of the consumer trend forecasting rep
Education verified_user 0% verified
  • M
    MBA, Marketing
    Mercer University
    Jan 2003 - Jan 2005 (2 years 1 month)
  • M
    MBA, Marketing
    Mercer University
    Jan 2003 - Dec 2005 (3 years)
  • Georgia Institute of Technology
    Industrial Design
    Georgia Institute of Technology
    Jan 1999 - Jan 2003 (4 years 1 month)
  • Georgia Institute of Technology
    Industrial Design, Industrial Design
    Georgia Institute of Technology
    Jan 1999 - Dec 2003 (5 years)
    Awarded 2001 Presidential Research Award for research on the Industrial Design critique process. This work was also subsequently published by the IDSA.
Projects verified_user 0% verified
    Awards verified_user 0% verified
    • ADEX
      ADEX Platinum Award Winner
      ADEX
      Jan 2011
      Platinum award for design work on the Cooper Controls NeoSwitch Wall Switch Occupancy Sensor
    • Georgia Institute of Technology
      2001 Presidential Research Award
      Georgia Institute of Technology
      Jan 2001 - Dec 2001 (1 year)
    • Georgia Institute of Technology
      2001 Presidential Research Award
      Georgia Institute of Technology
      Awarded for research paper published by the IDSA