Maria Fernanda Lara Moran

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Marketing Manager

CONSTRUECUADOR

Feb 2022 - Current (3 years 3 months)

- BRAND CREATIONS

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REAL ESTATE AGENT - FOUNDER

Jan 2021 - Current (4 years 4 months)

- FOUNDER Commercial strategist to develop service portfolio, and customer database expansion. Digital Marketing Director, in charge of expanding the digital community on all social media platforms such as Facebook, Youtube, and Instagram. Set up of digital presence in real estate platforms such as Plusvalia.com, Properatti.com, and OLX.

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Marketing and Sales Director

FELACO CONSTRUCTORA

Jan 2020 - Current (5 years 4 months)

- Commercial Department Director, in charge of brand managing, selling construction services and real estate properties built by the company or external clients. - Marketing strategist manager for selling real estate in Quito, Valle de Los Chillos, Cumbaya and Tumbaco. - Marketing assessment for real estate development - Project developer for real estate projects, buildings, clubs, houses and apartments. - Account manager for big company clients: B2B marketing strategies

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Commercial Department and Public Affairs Department Director

PUCE Ecuador, Pontificia Universidad Católica del Ecuador

Mar 2018 - Sep 2019 (1 year 7 months)

- Commercial Department and Public Affairs Department Director, in charge of brand managing, selling higher education services and internal as well as external communication management. - Advertising and digital agency management: Campaign development as ATL and Digital media planning, and BTL activities, market research, recruitment campaigns, brand management and content production. - Public Affairs Administration: media and stakeholder contact, planning of internal and external events. - CRM to develop cross-selling and up-selling strategies. - Digital transformation management: Develop digital tools , as redesigning the webpage, to interact with inner and external customers. - Customer satisfaction increasing project based on market res

MARKETING FULL TIME PROFESSOR

Pontificia Universidad Católica del Ecuador

Aug 2014 - Mar 2018 (3 years 8 months)

- Marketing Concentration Program- Coordinator at the Business School - Full-time professor at the Business School, courses portfolio: Business Strategy, Strategic Marketing, Marketing Research, and International Marketing (International Affairs School), Fair Trade - Marketing Career Curriculum Designer

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Product and innovation Analyst

Ministry of Tourism of Ecuador

Mar 2014 - Jul 2014 (5 months)

- Potential new touristic products and projects analysis - Liason among public sector entities and private companies, from within and outside Ecuador. - Planning, execution and monitoring of touristic public and private projects. - Touristic PMI.

STRATEGIC PLANNING DIRECTOR

Ariadna Communications Group

Jan 2013 - Aug 2013 (8 months)

- Account management: Using CRM to increase customer value, project management and customer satisfaction. - Developing digital strategies in digital platforms, based on digital marketing research, apps development, social media management, SEO (Search Engine Optimization), SEM (Search Engine Marketing), on-line advertisement (Facebook and Google). - Strategic digital planning assessment to national and international client portfolio, as Telefonica, Adidas, Alpina, Lotera Nacional del Ecuador, among others. - Setting creative guidelines based on brands and consumers.

Pensum Consultant

Pontificia Universidad Católica del Ecuador

Sep 2012 - Nov 2012 (3 months)

- Pensum review, and assesment to match international standards in the School of Business Review of internal organizational process to implement scorecards system for the Administrative Department and Faculty members. - Benchmarking of School of Business at PUCE related with national international competitors in the education services industry.

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Bilingual Marketing Analyst

EcoZoom

Jun 2012 - Aug 2012 (3 months)

- Remote work: Due diligence documents development for potential investors - Marketing planning to develop new markets in Latin America and Africa. - Logistic coordination for projects in Latin America and Europe

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Bilingual Marketing Assistant

DisaShop

Nov 2011 - Apr 2012 (6 months)

- Bilingual advertising campaigns: Planning, budgeting and executing creative concept and media plan for brand launching. Customer-education campaigns design (B2B). - Remote work: Brand launching project management: Coordinating with international team to adjust the introduction of an international brand to USA market. - Market research reports: Creation of profiles for three different levels of customers (demographic, geographic, values and lifestyle description) to obtaining 20% permanent expansion. - B2B CRM system: Creation of customer satisfaction templates, design and implementation of action plan resulting in 60% sales increase in six months. - Customer Services Support: Bilingual technical assistance and coaching for new system us

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Marketing Coordinator for ECUADOR

Ecuador Ministry of Tourism

Aug 2009 - Aug 2010 (1 year 1 month)

- Adverticing agency management: Programming, implementing and monitoring of creative concepts, advertising strategies using on-line media, events, sponsorship programs and BTL tools for Ecuador nationally and internationally. - Traditional advertising campaigns: Planning, budgeting, executing and controlling 70% of a central advertising agency promotional budget, to promote travel destinations and educate tourists by using standard media (radio, TV and press). - National re-branding project for Ecuador brand: Analysis and evaluation of creative guidelines for Ecuador new brand, as a sustainable tourism destination.

Sales and Marketing Information Assistant

PHILIP MORRIS INTERNATIONAL

Aug 2007 - Aug 2008 (1 year 1 month)

- Liaison for International Sales and Marketing: Development of bilingual presentations based on sales and marketing strategies reports for three product lines performance (Cigarettes, Liquors and Matches) for Philip Morris international headquarters. - Testing of new products: coordinating in-depth interviews, focus groups and satisfaction surveys for the introduction of new international product into local market. - Marketing budgeting: forecasting of annual Marketing Plan budget for all the local tobacco brands.

Marketing Assistant - Internship

DHL

Mar 2007 - Aug 2007 (6 months)

- Service Development: Market research, benchmarking strategy and market development to introduce a new logistic service, Flower Express as business-to-business logistic service for Ecuadorian flower selling to USA.

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Controller Assistant

StandforEagle Trustfund

Aug 2006 - Dec 2006 (5 months)

- Client Screening: Reporting of confidential national and international data to assess financial clients - Administrative Support: Controller daily agenda management Writing and distribution of corporative communications

Maria Fernanda Lara Moran

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