Melissa Sierra Marketing Manager, Customer Care Specialist, Business Developer

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SAT COORDINATOR

United Nations Development Program

Oct 2025 - Jan 2026 (4 months)

Responsible for coordinating and planning all activities related to the compilation and review of violent actions in a political - elections context. Highlight and document violent acts against women in positions of political power or running for a political position. Leveraged extensive experience in automation and digital conversion to streamline document management through specialized programs, ensuring an efficient workflow that consistently met all requirements and enhanced data accessibility. For the report cycle, I designed an email funneling system to notify each of the team members across the country, keeping their reports moving through the workflow by allowing them to be updated on each organization the report was submitted to an

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Lead Generation Specialist

TekSMed Sevices

Jan 2024 - Jan 2025 (1 year 1 month)

As a Lead Generation Specialist in Toronto, ON, I was responsible for researching and identifying potential clients and target markets, sourcing approximately 20 leads daily, and connecting with each through various communication channels, including social media and cold calling. I built and maintained a robust database of leads and contacts, ensuring accurate data entry and management. Additionally, I collaborated with the marketing team to develop and execute effective lead generation campaigns, providing insights and suggestions to enhance our strategies. I consistently met and exceeded lead generation targets and KPIs. In this role, I also engaged in process documentation to create detailed records during the prospect phase, which inclu

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Purchaser Experience Coordinator

Edenshaw Developments Ltd

Jan 2023 - Jan 2024 (1 year 1 month)

As a Purchaser Experience Coordinator in Mississauga, ON, I provided exceptional service to our purchasers by acting as a liaison between them and all departments, ensuring timely follow-ups and clear outcomes. My role involved performing various administrative duties, including managing the customer care and décor studio email inbox, where I responded to all purchaser inquiries and coordinated with necessary departments to ensure accurate information was communicated. I attended all company-facilitated homeowner gatherings, which sometimes required working after hours, and scheduled Décor, PDI, and warranty appointments while following up to inquire about the overall experience. Additionally, I prepared and distributed Tarion notices and e

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Office Administrator

Akrami & Associates Immigration Law Firm

Jan 2021 - Jan 2023 (2 years 1 month)

As an Office Administrator in Mississauga, ON, I was responsible for managing a variety of administrative tasks to ensure smooth operations within the office. My duties included answering multi-line phone systems and directing calls to the appropriate lines, maintaining a full calendar of sessions, and following up on leads to extend proper retainer agreements. I monitored and responded to emails from clients in a professional manner, managed and updated our CRM system, Active Campaign, for effective email marketing, and created files for new clients, including documents, drafts, and financial folders. Additionally, I kept track of financing aspects such as legal fees, admin fees, and disbursement fees, particularly before application submi

Executive Assistant

Empresa Nacional de Energía Eléctrica

May 2015 - Feb 2017 (1 year 10 months)

My main duties included B2B client relationship management and onboarding to the debt collection system which fragmented debt in a flexible monthly plan that provided a breather for large corporations and manufacturing facilities with high utility costs which accumulated over the years. My position allowed me to visit many of the facilities from our CRM software and enabled the company to recover debt, even at an extended period of time through filters that triggered indicators identifying high utility bills. My responsibility included document management and handling, legal proposal agreement support drafting, key account management, and budget planning to meet recovery targets. I also managed a systematic CRM database that recorded all tr

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Public Relations Assistant

Oct 2012 - May 2015 (2 years 8 months)

As a Public Relations Assistant, I was responsible for the organization and planning of conferences and events, ensuring that all logistics were meticulously managed to create impactful experiences. I developed and distributed press releases, coordinated event details, and tracked campaign performance to enhance our public relations efforts. Additionally, I created engaging content for various platforms and executed social media campaigns to boost our outreach. While my primary focus was on public relations and event coordination, I also supervised the design, editing, and posting of audiovisual media for television, radio, and social media, which enriched our marketing initiatives and broadened our audience engagement. Furthermore, I provi

Melissa Sierra

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