Melissa Sanchez LATAM Supply Team Leader | Retail | Luxury | Demand Planning |

Latam Supply Team Leader

DECATHLON LATAM

Feb 2022 - Jul 2023 (1 year 6 months)

HUMANS: -Write and animate a 3-year human projection -Lead a team of four LATAM Retail Suppliers for Mountain Autumn Winter and Nature Universes (12 sports) -Recruit (internally and externally) Retail Supplier, hire, onboard, and train and support them. -Transmit skills and generate autonomy -Encourage Decathlon's sense and our values SUPPLY: -Responsible for selecting the offer for all 12 sports according to the needs of the LATAM and USA countries (budget of €50.422.516) -Create and execute the distribution strategies of 600+ models for all 3 universes in order to guarantee stock availability in all stores & warehouses across LATAM and USA -Create and encourage the team to ensure the KPI’s for sales (quantities & turnover), DVS, average

Regional Retail Supplier

DECATHLON LATAM

Sep 2020 - Jan 2022 (1 year 5 months)

Sales Agent

PHILIP MORRIS INTERNATIONAL

Oct 2017 - Jan 2020 (2 years 4 months)

-Establish and develop consumer centric relationships to introduce new product category (IQOS) to the marketplace -Acquire and generate new leads from cold by approaching people on the street, in events, and in smoking areas -Acquire more business and referrals from clients by proactively checking in with them and ensuring their satisfaction in order to develop the relationship -Resolve customer service issues to ensure a positive consumer experience with the brand and device Key Achievement: -Placed in the top 5 sales agents in my team for 2 months consecutively -Hit sales targets (15 sales of IQOS) every month without fail

T

Social Paid Media Executive

TOUS JEWELRY

Oct 2016 - Mar 2017 (6 months)

-Prepare briefings for our creative agency partner (Ogilvy) for the development of advertisements -Create briefings for our media agency partner (UM) to publish online advertising campaigns -Review and recommend improvements for paid media and email marketing campaigns -Evaluate campaign performance and recommend areas for improvement. Key Achievements: -Increased e-commerce sales during Black Friday 30% above the estimate -Implemented a campaign calendar to ensure that marketing & retail were aligned on objectives -Participated in selection of new advertising agency

Dealer Development Assistant North District

Thermo King

Feb 2014 - Jul 2015 (1 year 6 months)

Brand THERMO KING -Prepare and track purchase order from LAR North District dealers -Create weekly and monthly sales forecasts according to the needs of the dealers in LATAM -Plan, organize, and develop events -Research and analyze the market to estimate the market for specific products in certain areas. Key Achievements -Standardized the purchase order process

Practicante Gestion Comercial

Natura

Mar 2012 - Feb 2013 (1 year)

Melissa Sanchez

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