Melissa Castro

Marketing Ad Trafficker

ONLINE BUILDING PLANS

Jul 2023 - Current (1 year 11 months)

In my role as a Marketing Ad Trafficker, I carried out a variety of essential tasks to enhance the brand's digital presence. I supported the design of the website using WordPress, ensuring an optimal and attractive user experience. I implemented email marketing campaigns through Mailchimp, developing and designing effective emails. I planned, executed, and optimized advertising campaigns for growth marketing on Google Ads, Bing Ads, and Meta Ads, focusing on efficiently reaching our target audience. Additionally, I created innovative advertising concepts and designs in Canva and Adobe Creative Cloud, producing engaging content for social media. I analyzed leads and designed the content for the automation process, utilizing Adobe Creative Cl

Marketing Specialist

Innovasoft

Aug 2022 - Current (2 years 10 months)

In my role as a Marketing Specialist, I undertook various key tasks to boost the brand's digital marketing efforts. I engaged in copywriting for email marketing, designed the website and landing pages, crafting compelling content to drive engagement and conversions. I focused on lead generation, devising strategies to attract and convert potential customers. I executed content marketing initiatives by creating, writing, and designing interactive ebooks. Additionally, I distributed content to our database, curated content calendars for social media, and managed campaigns on Google Ads and LinkedIn Ads. I also developed comprehensive communication strategies to ensure consistent and effective messaging across all channels. Furthermore, I util

Marketing Analyst

Innovasoft

Apr 2022 - Current (3 years 2 months)

In my role as a Marketing Analyst, I was responsible for analyzing data from both organic and paid social media campaigns to measure their performance and impact. I also conducted in-depth analysis of leads generated through email marketing, assessing their quality and conversion rates. My work involved interpreting data in Google and Meta ads, providing actionable insights, optimizing strategies to enhance overall marketing effectiveness, and increasing leads. Additionally, I utilized generative AI tools within Canva to automate processes, improve performance, and create engaging content, which further supported the implementation of trends in the marketing strategy assets of the brand.

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Digital Designer

Contenidos El Rey

Jan 2021 - Current (4 years 5 months)

In my role as a Digital Designer, I was tasked with creating creative concepts and design lines, as well as graphic and editorial design for three Colombian brands: a healthcare center, a bank, and a technology brand targeting Latin America. I developed and executed designs for internal communications, social media, and print materials, ensuring consistency and visual appeal across all platforms. My work included crafting compelling visual narratives that aligned with each brand's identity and goals, contributing to their overall marketing and communication strategies.

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Marketing Analyst and Copywriter

INADE SAS - VITAD

Dec 2018 - Jan 2021 (2 years 2 months)

In my role as a Marketing Analyst and Copywriter, I analyzed data from marketing campaigns and evaluated lead quality through email marketing. I crafted compelling content for email communication and created engaging content for social media. Additionally, I managed the brand's presence at events and trade shows, conducted influencer outreach, and designed communication emails. My work ensured effective messaging and strategy execution across various channels, enhancing the brand's visibility and engagement.

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Advertising consulting

Académicos por Colombia

Jul 2018 - Dec 2018 (6 months)

In my role in advertising consulting for Académicos por Colombia, I provided comprehensive advice on their communication strategy, helping to refine and enhance their brand concept. I developed content for their social media platforms and designed campaigns focused on lead generation. My consultancy ensured that their messaging was clear, compelling, and effectively reached their target audience.

Project Assistant

Utadeo

Jul 2017 - Sep 2017 (3 months)

- Analysis of marketing statistics and admissions advising at Jorge Tadeo Lozano University

Melissa Castro

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Melissa's behavioral traits
Melissa's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

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Melissa Castro