MARCELA PEREZ Sales manager

Regional Senior Sales Manager

Quetzal international services

Oct 2025 - Current (11 months)

Lead commercial operations, client acquisition strategy, and business development initiatives across the U.S. market for a staffing solutions company, overseeing a high-performance sales organization of 110+ team members through 6 direct managers. Key Achievements ● Restructured the commercial organization through a new compensation model, CRM redesign, and lead qualification framework, significantly improving sales accountability and operational visibility. ● Increased team productivity by 20% while reducing Customer Acquisition Cost (CAC) by 10% through process optimization and performance analytics. ● Led the implementation and migration to Salesforce to improve pipeline visibility, activity tracking, reporting accuracy, and forecasting

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Sales & Business Strategy Consultant

Cloud9,

Mar 2024 - Nov 2025 (1 year 9 months)

Led the full creation of the sales cycle from scratch, building scalable processes, tools, and strategies to position the brand in the U.S. market. Key Achievements: ● Designed and implemented a complete sales pipeline focused on consultative, results-driven selling. ● Spearheaded the brand positioning strategy for U.S. expansion through digital marketing, partnerships, and event presence. ● Provided strategic support during Tony Robbins’ Business Mastery, where the team earned first place for commercial performance and brand presentation. ● Integrated CRM systems and AI tools to optimize lead management, automate workflows, and improve conversion rates. ● Led the redesign of the corporate website, enhancing UX, brand messaging, and qualifi

Sales Director

CrossTech

Feb 2023 - Jan 2024 (1 year)

As a Sales Director at CrossTech, I spearheaded a lead generation campaign targeting the LATAM and USA markets, resulting in a 25% increase in leads. This success was amplified by a strategic advertising initiative in New York City's Times Square, marking the company's first implementation of pre-purchase options for upcoming events. Additionally, I secured Mastercard USA's Vice President to participate in our conferences as a sponsor, enhancing the event's prestige. At CrossTech, I also led the development and launch of an API designed to streamline the pre-checking process for fintech companies seeking licenses across various U.S. states. This innovation facilitated mergers and acquisitions, reducing the time required to obtain licenses.

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Business Manager

DoBetter

Nov 2021 - Feb 2023 (1 year 4 months)

Accomplish partnership with Saas Solution Software, to increase product value and expand business to other countries in Latin America and increase profit at maximum level.

Account Manager

Bookingcom

Sep 2016 - Oct 2021 (5 years 2 months)

Ensure the linking and permanence of Hotels suitable for the business, ensuring compliance and permanent improvement of the availability and supply of Hotels in the Region.Creation and presentation of reports that allow identifying opportunities generating value to Booking.com's partners on issues of digital purchasing trends and distribution channels, strategic inventory availability, pricing strategies, competitive differentiation, changes in supply / demand and digital content. Design and execution of commercial strategies aimed at achieving the goals established in income, transactions, acquisition of new partners, product placement and increase in the commercial performance of the accounts.

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Material Requirement Planning Controller

LatamAirlines

May 2010 - Jun 2016 (6 years 2 months)

- Coordinate all material planning requirements and operational inventory to support maintenance activities. - Specialized on support parts replenishment for C-Check services and generating reports and analysis of operational inventory indicators for Rotables. - Utilized data analysis and Microsoft Excel to enhance purchasing management and ensure the availability of essential services. - Leveraged a background in sales to develop a highly structured, data-oriented approach to inventory management, applying disciplined organizational strategies to improve the precision and efficiency of material planning processes.

MARCELA PEREZ

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