Mba Carlos Reyes Country Manager | Senior Managing Director | Operations |

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Director Comercial y Trademarketing

Industrias Skanor

Jan 2019 - Current (7 years 4 months)

Managed a multimillion-dollar budget of USD $100M, worked closely with the finance team to develop dynamic pricing strategies for multiple product categories, ensuring market competitiveness while maintaining healthy margins. • Developed forecasting models that improved budget accuracy by 15% and profitability insights for sales teams. • Led the digital transformation of the supply chain, Optimized supply chain logistics, achieving a 50% reduction in delivery lead times and increasing shelf-level product visibility by 10% across multi-channel platforms. • Spearheaded digital transformation initiatives that optimize store support systems, reducing response times and enhancing resource availability for store operations • Partnered with the le

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Commercial and Trademarketing Director for Furniture, Mattresses, and Decoration

Tiendas Elektra Mexico

Jan 2015 - Jan 2019 (4 years 1 month)

Collaborated with store directors to tailor assortment, monitor sales trends, and implement in-season tactics, achieving targeted sell-through and sales growth. • Leveraged budget management expertise to craft a regional buying strategy, adapting worldwide assortment plans to Mexico and LATAM market needs, ensuring profitability and client satisfaction. • Drove financial strategies across LATAM markets, managing USD $250M in sales at Tiendas Elektra México. • Revamped logistics processes to cut delivery times by 50% and standardized retail touchpoint operations, showcasing expertise in analyzing and enhancing workflows to ensure effective store support. By working together with finance, operations, and product development to create synergie

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General Director

Casa de las Lomas & Franchise Ashley Home Store,

Jan 2012 - Jan 2015 (3 years 1 month)

As CEO at Casa de las Lomas, I led the company's transformation toward a corporate governance model, establishing accountability processes, transparent financial reporting, and active participation with the Board of Directors. • Conducted regular store visits across Mexico and the Caribbean to assess assortment performance, train teams on product knowledge, and identify market-specific growth opportunities, driving USD $50M in annual sales through customer-centric operational strategies. Opened multiple new locations and drove a 20% growth in comparable-store sales through effective strategies. • Oversaw month-end closing processes, ensuring accuracy and improving reporting timelines by 20%. • Managed a workforce of over 350 employees, fos

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Operations and Trademarketing Director

Dettaglio Muebles,

Jan 2007 - Jan 2012 (5 years 1 month)

• Directed commercial operations for 14 stores within the group, leading a team of 14 managers and overseeing 50+ vendors, showcasing strong leadership and organizational management skills. • Achieved substantial sales growth, increasing revenue from $5.5 million to $9.0 million USD, coupled with an impressive enhancement in the operating margin from 6% to 18%, highlighting a focus on strategic financial management. • Innovatively designed and implemented a sales process that significantly impacted the average sales ticket, elevating it from $500 to $1,700, showcasing expertise in sales strategy and process optimization. • Led the successful opening of four stores in Mexico, demonstrating project management skills and contributing to th

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General Manager

Mexicana De Joyas (Factory of religious gold and silver)

Jan 2000 - Jan 2006 (6 years 1 month)

• Spearheaded a remarkable 240% increase in annual sales, strategically driving revenue growth from USD $250,000 to $600,000 USD, showcasing strong sales leadership and results-driven performance. • Successfully redefined the sales strategy, establishing and expanding sales channels within key retail networks such as Sears, Sanborn, and Palacio, demonstrating adept market penetration and relationship management skills. • Pioneered the commencement of international operations, initiating partnerships with Aurafin (Walmart wholesaler) and securing three additional accounts in Los Angeles, California, showcasing a global business expansion mindset. • Implemented comprehensive sales and distribution strategies to strengthen market presence

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Administrative Manager

Maderichi,

Aug 1995 - Jun 1998 (2 years 11 months)

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Administrative Manager

Mexicana de Joyas,

Mba Carlos Reyes

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